Time is Money, Time is Limited and Time is Bias

When Cartoon


Supported by scientific, psychological, economic research and more, in his book, When: The Scientific Secrets of Perfect Timing, Daniel Pink turns the everyday clock into a neurological barometer. Success, primarily seen as the result of hard-work, benefits a lot from timing. But Pink doesn’t speak of serendipity; rather, he structures success and productivity as the result of organizing tasks at times scientifically proven to produce better results. 

At Double Forte, our workload can grow tall and our days can feel short. We never get more time, but Pink has allowed us to get more out of time. Though we all share the same office clock, we don’t all share the same internal clock and Pink provides the chronological blueprint best suited for each individual. Timing, Pink tells us, can literally be the difference between a workday defined by productivity or paralysis. 

When is as informative as it is entertaining – Pink peppers his book with engaging, and often startling anecdotes from surgery rooms, the NBA hardwood and more. This book is purely practical, even if you’re not an office junkie. The casual creative and even professional athlete has growth to gain from Pink’s tales of timing. You’ll rethink that morning cup of coffee, never visit the doctor in the afternoon and may even convince your boss to implement naps into your workday.