Trend Report: The Next Normal

If anything is certain, it is that change is inevitable, and, continuous.

Over the last few months, as COVID-19 has impacted our health, our economic security, and our lifestyles, we have all worked to adapt and adjust. Meanwhile, we are witnessing civil unrest and calls for social justice unlike anything we’ve seen for years in this country.

While we don’t know when we will shed our masks, or board another plane, economists are still debating what shape curve the recovery will take, and we know the calls for equality will lead to positive change – but we don’t know what that will look like, we must plan for the future.

In an effort to do just that – prepare for what’s next –  we’ve identified 15 consumer trends for “the next normal” across four major categories: Food & Beverage, Consumer Lifestyle, Wellness, and Work. We identified these trends based on what consumer behaviors were developing pre-pandemic, as well as examining how consumer behaviors were impacted by other significant economic and cultural events including the Great Depression, 9/11, and the market crash of 2008. While no one can predict the future, the past offers insights and clues that will help us emerge ready for our next reality.

Visit our website to download  our Trends Report. Then give us a call. We want to talk to you about how you can apply them to your business.

Over the last few months, people purged their email lists and realized which products and purchasing trends were superfluous, and which really mattered to them. As a result, your business may emerge in the next normal with a smaller customer base albeit a more engaged one, or, with legions of new and eager followers. Regardless of size, you will need to embrace that base with more targeted and relevant marketing.

Your customers want to know where you stand. Now, more than ever, you must build trust, embrace transparency, and target your efforts to the people that matter most.