What Friedrich Wilhelm Nietzsche and Kim Kardashian Share

What do Friedrich Wilhelm Nietzsche and Kim Kardashian have in common? Influence.

Nietzsche, if you remember from your Philosophy 101 class, was a German philosopher who scholars say had enormous influence on Western culture. And Kim Kardashian, well she reportedly gets paid $1 million per Instagram post because she influenceslegions of followers.

The point is this: influencers are not a new phenomenon. Neither is influencer marketing. From the earlier architects of Western Civilization, to our founding fathers, to the media, celebrities, and now social media stars, public relations professionals have always understood that working with influencers is one of the most impactful ways to spread a message. That’s a constant. The only thing that changes is whoinfluences and how.

A scroll through any marketing site will have you wondering if influencer marketing is over, a fad, so-last-year. But research tells us that today’s consumers trust influencers more than they do brands. So our job as marketers is not to debate the value of influencer marketing (11x higher ROI than other forms of digital marketing, fyi). Our job is to match your brand with the right influencers – the ones that are trusted by the people you want to reach. The ones who will interpret and deliver your message in a truly authentic way, whether that’s on YouTube, Instagram, or even, in real life.

Here at Double Forte, we’re always on the lookout for the next wave of influencers; the next delivery  mechanism. Why? Because as  Nietzsche said, “The future influences the present just as much as the past.” If you have questions about the importance of influencer marketing on your business, give us a shout.  We would be delighted to meet and share our thinking and case studies that might shed some light on the mystery.