What Generative Search Means for PR, Marketing & Owned Media

Welcome to the Gemini/ChatGPT/Claude/insert new AI chatbot here era.

If you haven’t noticed yet, almost every time someone searches for something on Google, they’ll most likely see an “AI Overview” response (powered by Gemini) with the disclosure at the bottom, “AI responses may include mistakes.”

This fundamental change in how Google’s Gemini, a direct competitor to OpenAI’s generative AI (GenAI) chatbot ChatGPT, presents search results is already starting to have its rippling effect across industries.

Search Engine Optimization (SEO) is now taking a backseat as Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO) rise to the forefront.

With the state of AI (and now GenAI) constantly evolving, communications, PR and marketing pros must embrace the changing environment to maximize impact while also staying fully aware of the potential risks of AI if not used correctly—but how?

To help you navigate, we’ve issued a new POV, AI & The New Rules of Communications: What Generative Search Means for PR, Marketing & Owned Media, outlining the rise of GenAI, GenAI in PR, precautionary steps to take and a few of our key tips to help navigate this new GenAI era.

If you’d like to learn more or how you can apply the strategies outlined to your unique situation, don’t hesitate to reach out.

Download the POV here.

Watch the video here.