The Benziger family is a Sonoma County wine producer and pioneer in biodynamic farming, the highest form of organic farming. On Earth Day, April 22nd, 2020, Benziger Family Winery would celebrate its 20th anniversary of biodynamic certification. With plans to leverage the milestone with media and influencers, Double Forte had to pivot quickly, due to COVID-19 and shelter-in-place orders that required the winery to close its tasting room and cancel all special events.
With the cancellation of all in-person media events, Double Forte quickly proposed hosting media virtually. The team coordinated a media mailing of four select wines to support telling the history of Benziger Family Winery to key media and influencers. With wines in hand, media and influencers were invited to join a virtual tasting with Chris Benziger to learn about the family’s history with biodynamics and its importance in winemaking. Double Forte continued conversations with all relevant wine media and influencers, including those who could not attend the virtual tasting, to pull through coverage of the anniversary. Double Forte also secured an advertorial article with a top wine trade publication to showcase the anniversary.
Double Forte secured more than 2.9 million impressions, including 18 news articles and numerous supporting social media posts. This transition to virtual exceeded brand goals, while connecting with more media around the country than would have been possible in-person as planned.