BENZIGER FAMILY WINERY

Benziger Cab

20TH ANNIVERSARY

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CHALLENGE

The Benziger family is a Sonoma County wine producer and PIONEER IN BIODYNAMIC FARMING, the highest form of organic farming. On Earth Day, April 22nd, 2020, Benziger Family Winery would celebrate its 20TH ANNIVERSARY of biodynamic certification. With plans to LEVERAGE THE MILESTONE WITH MEDIA AND INFLUENCERS, Double Forte had to pivot quickly, due to COVID-19 and shelter-in-place orders that required the winery to close its tasting room and cancel all special events.

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APPROACH

With the cancellation of all in-person media events, Double Forte quickly proposed HOSTING MEDIA VIRTUALLY. The team coordinated a MEDIA MAILING of four select wines to support telling the history of Benziger Family Winery to KEY MEDIA AND INFLUENCERS. With wines in hand, media and influencers were invited to join a VIRTUAL TASTING WITH CHRIS BENZIGER to learn about the family’s history with biodynamics and its importance in winemaking. Double Forte continued conversations with all relevant wine media and influencers, including those who could not attend the virtual tasting, to pull through coverage of the anniversary. Double Forte also secured an advertorial article with a TOP WINE TRADE PUBLICATION to showcase the anniversary.

RESULTS

Double Forte secured more than 2.9 MILLION IMPRESSIONS, including 18 NEWS ARTICLES and numerous supporting social media posts. This transition to virtual EXCEEDED BRAND GOALS, while connecting with more media around the country than would have been possible in-person as planned.

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OUR WORK

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Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers