APPROACH

With the cancellation of all in-person media events, Double Forte quickly proposed hosting media virtually. The team coordinated a media mailing of four select wines to support telling the history of Benziger Family Winery to key media and influencers. With wines in hand, media and influencers were invited to join a virtual tasting with Chris Benziger to learn about the family’s history with biodynamics and its importance in winemaking. Double Forte continued conversations with all relevant wine media and influencers, including those who could not attend the virtual tasting, to pull through coverage of the anniversary. Double Forte also secured an advertorial article with a top wine trade publication to showcase the anniversary.