Double Forte developed a media strategy and umbrella messaging for Clover’s pop-up Milk Tasting Room in San Francisco, which leveraged the company's CHEEKY BRAND SENSIBILITY and Sonoma County heritage by parodying Sonoma’s wine country roots.

Double Forte developed a social media strategy to AMPLIFY CLOVER’S CHARITY TIE-IN with the Boys & Girls Clubs of San Francisco, and complement the brand’s $5,000 donation to the nonprofit’s Healthy Lifestyles programs. Every public social media post from the pop-up resulted in a CLOVER YOGURT DONATION to the Clubs. We also hosted a MEDIA AND INFLUENCER PREVIEW PARTY to build excitement for the public experience, which included milk tastings from “somooliers.”