ENTERTAINMENT
SOFTWARE ASSOCIATION

Garnering
Attention for
the Gamers

DETAILS

Los Angeles, 2017

CHALLENGE

The Entertainment Software Association charged Double Forte with generating positive buzz and significant global media attention around its high-profile annual computer and video games trade show, the Electronic Entertainment Expo (E3).

APPROACH

The Double Forte team leveraged the show’s popularity to secure attendance by top tier consumer, entertainment, business, and trade media. DF also supported a wide range of influencer campaigns initiated by the ESA staff that targeted Youtubers, Twitchers and high industry profile luminaries. These attendees included Geoff Keighley, AV Club, iJustine and RoosterTeeth. In addition, the team reviewed and credentialed nearly 5,000 applications, staffed the Media Center during the event and helped promote E3’s offsite events.

E3—the premiere video-game event of the year, where publishers show off their most exciting new projects. GQ, Joshua Rivera

RESULTS

The highly successful effort resulted in over 200 billion media impressions worldwide and media attendance at the show reached over 3,200 attendees. 15% of these media attendees were highly influential YouTubers including the wildly popular Smosh Games channel. Social media impressions netted in at 38 billion and included impressive social conversation on platforms like Twitter with 3,800,000 posts during the show.

Surprises are always a key part of E3, the giant video game convention that opens its doors next week in Los Angeles. New York Times, Nick Wingfield

Every year, the game industry gathers in Los Angeles to show off the big titles for the upcoming year, to flash a little glitz, to compete for the biggest headlines and the best-kept secrets. Forbes, Dave Their

OUR WORK

Clif Bar

Clover Sonoma

Cupcake Vineyards

Benziger Family Winery

Jaunt

Zenni Optical

ESA

NFL Network