ENTERTAINMENT SOFTWARE ASSOCIATION

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GARNERING ATTENTION FOR THE GAMERS

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CHALLENGE

Los Angeles, 2017

CHALLENGE

The Entertainment Software Association charged Double Forte with generating POSITIVE BUZZ AND SIGNIFICANT GLOBAL MEDIA ATTENTION around its high-profile annual computer and video games trade show, the Electronic Entertainment Expo (E3).

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SOLUTION STEP-BY-STEP

The Double Forte team LEVERAGED THE SHOW’S POPULARITY to secure attendance by top tier consumer, entertainment, business, and trade media. DF also supported a wide range of influencer campaigns initiated by the ESA staff that TARGETED YOUTUBERS, TWITCHERS AND HIGH INDUSTRY PROFILE LUMINARIES. These attendees included Geoff Keighley, AV Club, iJustine and RoosterTeeth. In addition, the team reviewed and credentialed nearly 5,000 applications, staffed the Media Center during the event and helped promote E3’s offsite events.

“E3—the premiere video-game event of the year, where publishers show off their most exciting new projects.”

GQ, JOSHUA RIVERA

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RESULTS

The highly successful effort resulted in over 200 BILLION MEDIA IMPRESSIONS worldwide and media attendance at the show reached over 3,200 ATTENDEES. 15% of these media attendees were HIGHLY INFLUENTIAL YOUTUBERS including the wildly popular Smosh Games channel. Social media impressions netted in at 38 BILLION and included impressive social conversation on platforms like Twitter with 3,800,000 POSTS during the show.

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“Surprises are always a key part of E3, the giant video game convention that opens its doors next week in Los Angeles.”

NEW YORK TIMES, NICK WINGFIELD

“Every year, the game industry gathers in Los Angeles to show off the big titles for the upcoming year, to flash a little glitz, to compete for the biggest headlines and the best-kept secrets.”

FORBES, DAVE THEIR

OUR WORK

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Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers