Jaunt

PURE
McCartney VR

DETAILS

New York City, 2016

CHALLENGE

In May 2016, Jaunt, Inc. tasked Double Forte with securing positive media attention and excitement around the launch of PURE McCartney VR, a series of VR documentary shorts that accompanied the launch of PURE McCartney, a career-spanning compilation album from Paul McCartney.

APPROACH

The Double Forte team developed a comprehensive launch strategy which included targeting consumer, music, VR, entertainment and technology media that told a deeper narrative around using VR to communicate the musician’s vision. This required working closely with executives from Paul McCartney’s communications team to ensure all public-facing messaging aligned with both McCartney and Jaunt’s brands.

RESULTS

In the week immediately following the announcement, Double Forte secured more than 50 unique articles in top tier publications including USA Today, Business Insider, The Hollywood Reporter, Billboard, LA Times, Mashable and Digital Trends.

Sir Paul is stepping to the world of VR for Pure McCartney, a retrospective album out June 10 that revisits McCartney’s post-Beatles career. He teamed up with Jaunt VR — the team behind Ray LaMontagne’s “Hey, No Pressure” video, among others — to create video segments that serve as part music video, part private tour. Mashable, Emily Blake

In 1967, Paul McCartney used studio technology to usher in a new musical era with the revolutionary concept album Sgt. Pepper’s Lonely Hearts Club Band. Now Beatle Paul is pushing the high-tech envelope again by peddling his latest album with the help of virtual reality. USA Today, Marco della Cava

OUR WORK

Clif Bar

Clover Sonoma

Cupcake Vineyards

Benziger Family Winery

Jaunt

Zenni Optical

ESA

NFL Network