POP ROCKS AND ROSÉ
Double Forte was charged by Priest Ranch to execute its first-ever PAID INFLUENCER CAMPAIGN. With a tasting room under construction, Priest Ranch needed to DRIVE AWARENESS to its wines with local influencers, PREPARING FOR THE LAUNCH of the new tasting room concept set to open in the summer of 2020.
After identifying key demographics and establishing program goals, Double Forte launched into action, starting by LEVERAGING ITS INFLUENCER NETWORK to identify on-brand influencers. Once identified, Double Forte managed the paid influencers throughout the entire process: from gauging initial interest and negotiations to delivering contracts, coordinating photoshoots and wine shipments, reviewing multiple rounds of content, and reporting results to the client.
With the campaign was up and running, the team leveraged supporting key assets to supplement and amplify posts. Through its BROAD INFLUENCER NETWORK, Double Forte garnered additional interest from 10 unpaid influencers who created further content surrounding Priest Ranch’s “Pop Rocks and Rosé” mailer, resulting in 9 Instagram stories and 3 static Instagram posts in spring 2019.
Both paid influencer campaigns collectively created 19 SOCIAL MEDIA POSTS resulting in 250,000+ IMPRESSIONS. Across both campaigns, each influencer’s engagement remained above the industry standard of 3% with some reaching AS HIGH AS 8%.