RIGONI DI ASIAGO

rigoni

INTRODUCING RIGONI DI ASIAGO TO MILLENNIALS AND MOMS

zenni-squiggle_1

CHALLENGE

In an effort to help build Rigoni di Asiago’s SOCIAL MEDIA REACH in the US with its most coveted target audience, MILLENNIALS AND MOMS, Double Forte created and executed a social media strategy DESIGNED TO GROW ALL PLATFORMS while building stronger engagement via INFLUENCER ACTIVATIONS.

Screen Shot 2020-07-01 at 5.31.31 PM
Screen Shot 2020-07-01 at 5.31.54 PM

APPROACH

The Double Forte team took an important step back to understand the INTERSECTION between Rigoni di Asiago content and its desired audience in the US. With a critical audit in place, Double Forte took the social media reins relaunching Pinterest while BUILDING AND MANAGING HASHTAG LIBRARIES, VIDEO AND PHOTO ASSETS and concepts for MONTHLY CONTENT CALENDARS. Our strategy also included building key relationships with ON-BRAND INFLUENCERS to establish strong relationships while DRIVING USER-GENERATED CONTENT AND PARTNER GIVEAWAYS.

RESULTS

Social platforms flourished with Instagram engagement garnering 4.7% GROWTH IN SIX MONTHS. PINTEREST ENGAGEMENT GREW 59% with a 118% INCREASE IN FOLLOWERS, and our relationships with key influencers paid off for Rigoni di Asiago, with more than 164 TARGET AMBASSADORS introduced to the brand through sample mailings and partnerships.

Screen Shot 2020-07-01 at 5.32.06 PM

OUR WORK

squiggle-3

Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers