Silver Spring Foods

Influencers Build Brand Awareness

DETAILS

Nationwide

CHALLENGE

After a year of building its online presence, Silver Spring Foods wanted to engage with influencers and grow its social following outside the Midwest and in key markets. Double Forte was tasked with generating awareness for the 90-year-old brand along with showcasing the versatility of horseradish through Silver Spring’s extensive product portfolio.

APPROACH

Capitalizing on football season and Silver Spring’s Lambeau Field partnership promotion, which highlighted the brand’s bloody mary recipe served at the stadium, Double Forte developed a creative campaign concept focused on tailgating. We selected 18 influencers across the U.S. and asked them to showcase the versatility of Silver Spring products and celebrate tailgating and seasonal entertaining.

Each influencer was tasked with developing a unique recipe featuring Silver Spring products and sharing via multiple social media platforms with a call-to-action to win a giveaway of a Silver Spring gift basket.

RESULTS

The influencers collectively created 17 blog posts, 18 recipes and 66 social media posts, resulting in 2,213,887 impressions. Silver Spring’s brand messaging was amplified across the country, well beyond the core Wisconsin-based audience. Silver Spring then incorporated the innovative recipes and beautiful photography into its own content strategy, continuing to highlight favorite products and increase social engagement.