SILVER SPRING FOODS

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INFLUENCERS BUILD BRAND AWARENESS

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DETAILS

Nationwide

CHALLENGE

After a year of building its online presence, Silver Spring Foods wanted to ENGAGE WITH INFLUENCERS and GROW ITS SOCIAL FOLLOWING OUTSIDE THE MIDWEST and in key markets. Double Forte was tasked with generating awareness for the 90-year-old brand along with showcasing the versatility of horseradish through Silver Spring’s extensive product portfolio.

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APPROACH

Capitalizing on football season and SILVER SPRING’S LAMBEAU FIELD PARTNERSHIP PROMOTION, which highlighted the brand’s BLOODY MARY RECIPE served at the stadium, Double Forte developed a creative campaign concept focused on TAILGATING. We selected 18 INFLUENCERS across the U.S. and asked them to showcase the versatility of Silver Spring products and celebrate tailgating and seasonal entertaining.

Each influencer was tasked with developing a UNIQUE RECIPE FEATURING SILVER SPRING PRODUCTS and sharing via multiple social media platforms with a call-to-action to win a giveaway of a Silver Spring gift basket.

June IG Posts
SSF: Jan 2022 Instagram Post
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RESULTS

The influencers collectively created 17 BLOG POSTS, 18 RECIPES and 66 SOCIAL MEDIA POSTS, resulting in 2,213,887 IMPRESSIONS. Silver Spring’s brand messaging was amplified across the country, well beyond the core Wisconsin-based audience. Silver Spring then incorporated the innovative recipes and beautiful photography into its own content strategy, continuing to highlight favorite products and increase social engagement.

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OUR WORK

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Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers