As the calendar changes from one year to another, we like to take some time to reflect on where we’ve been and where we’re going, what’s best for our clients, our company and our coworkers. This year, we keep coming back to the same idea: Nothing is more important than life long learning.

The Economist dedicated an entire special report to this concept titled, “Lifelong learning is becoming an economic imperative,” and wrote, “In many occupations it has become essential to acquire new skills as established ones become obsolete.” Our industry is certainly one of them. At Double Forte, we receive 12 books a year to ensure we have new ideas, different points of view, and a range of experiences available to them. Then it’s up to us to read them, or not.

The thing is, we have to be constantly investigating, learning, and applying different ways people connect and relate in order to be valuable to our clients. In many ways this gives us an advantage in the world – other disciplines haven’t felt the immediate pressure to learn – perhaps to their eventual disadvantage.

And so to kick off the new year, here are two book recommendations from our CEO Lee Caraher.  Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, by Jay Baer and Daniel Lemin, and Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brene Brown. Lee says, “Honestly, I can’t think of one person who shouldn’t read, absorb and apply what she shares.”

Tell us, what’s on your reading list this year?