7 Habits of Content Management: Password Is Not a Password


When was the last time you changed the passwords for your company social channels or the website or company blog? When was the last time you reviewed who had administrative rights on the company Facebook or LinkedIn page? If you can’t remember, now would be a good time. And even if you can remember, if it’s been more than 30 days, now would be a good time.

Password best practices may seem out of place on a communications-focused blog, but they are not. It is just as important to manage the mechanics around your content strategy as it is to mange the content itself. Here are 7 things, besides content, that every content manager should manage.


1. Monitor your platforms. Do you have a protocol for reviewing posts and comments? Frequency depends on the size of your budget, and, your following. At a minimum, assign someone to review each channel daily. Respond to comments and questions and make sure all looks as it should. If you see offensive posts and comments, remove them.

2. React to current events. On a daily basis, follow breaking news and be prepared to react. If there is a natural disaster, a local catastrophic or tragic event, or a global crisis, make a decision as to whether or not to halt posting.


1. Review admin rights. Limit rights to as few people as needed. If someone isn’t actively managing a page or a channel, then remove their rights.

2. Know your tools. Know which tools and plugins you’re using like Hootsuite and Hopper and make sure the passwords and rights are up to date and that all automated posting plans make sense.

3. Review your content calendar. Do you know what you are posting when? You must. Are you tuned into upcoming company events and holidays? Use these moments to stay relevant.

4. Change your passwords. Every single one of them.


1. Review your analytics and adjust your  personas. Make sure you know your audience. Buyer personas are meant to evolve. As you gain data (monthly you should review the built in analytics for each social platform you operate),  you learn more about your customer. Use that info to refine your personas, and, the content you create for them.