Fasten Your Seatbelts, It’s Going to Be A VUCA Year

Fasten Your Seatbelts, It's Going to Be A VUCA Year

VUCA. Volatility, Uncertainty, Complexity, and Ambiguity. Or, as HBR once described it, the phrase is, “a catchall for “Hey, it’s crazy out there!” In an interview with Fortune Magazine, Jason Girzadas, CEO of Deloitte US, said VUCA is the new normal. I completely agree.

It’s a presidential election year, people! As if things weren’t wild enough…That means, in our roles as communicators, we need to get clear on purpose and forge ahead with radical clarity.

In a world of chaos, being predictably clear puts you light years ahead of the pack. 

Here’s what it’s going to take to be clear (you can watch my video on this topic here):

Transparency and Authenticity: During times of uncertainty, stakeholders  – employees, partners, and customers – crave transparency and respond to authenticity.  

Proactive Crisis Communication: Develop a crisis plan that anticipates every potential challenge  you can imagine. Identify potential risks, assess the impact, and create response strategies before you need them.

A Social Presence: Social media is an invaluable tool for sharing information and engaging with stakeholders. But you need to be consistent. Regularly monitor online conversations and engage with followers and influencers.

Data-Driven Decision Making: Leveraging data helps you stay agile and responsive in a rapidly changing environment. And in case you missed it, we recently published a point of view, “The Irrefutable Power of Data in Media Relations.”

A Healthy Sense of Humor: Yes, what we do is serious business, and yes, there is  A LOT at stake in this year’s election. But as businesses, we need to transcend the political cycles to make #(*& happen and achieve our goals. Better yet, we need to find a reason to smile, and even better, belly laugh, whenever we can.  Being clear and proactive will help you not just survive but thrive and find that belly laugh. 

Here’s to big laughs and big achievements in 2024.