The definition of influence is “the power or capacity of causing an effect in indirect or intangible ways.” However, the effect of influencers is indeed tabgible.
Influencer marketing delivers 11X HIGHER ROI than other forms of digital marketing. That’s because a strong influencer marketing program delivers TRUST, AUTHENTICITY, AND DISTRIBUTION.
Research has shown that CONSUMERS TRUST INFLUENCERS more than they do brands. Influencers have earned the trust of their followers and therefore can invite the brands they work with into that circle of trust. And, at Double Forte, we only work with influencers who will earn your trust in turn.
In addition to trust, one of the most important brand attributes among today’s consumer is AUTHENTICITY. When you partner with an influencer who aligns with your brand ethos, they will interpret your message in a truly authentic way.
And finally, influencers have more EFFICIENT DISTRIBUTION MODELS than most brands. Large influencers bring with them a massive, loyal following, and smaller influencers have honed a targeted, relevant audience.
We curate a unique mix of influencers for every campaign we work on, by tapping into OUR EXTENSIVE NETWORK to find the right voice, audience, and delivery for your message.