Tick Tock (no really, not Tiktok)

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Why does it take so long to get results? If we had a nickel for every time a client asked us that question, we would have retired a long time ago.

But why does public relations, and specifically media relations, take so long? How long until you can expect to see tangible results? The answer is, of course, that it depends, as success is predicated on a number of different factors, most of which aren’t controllable by a company, a person, or a PR firm. 

Media relations is a long-term investment in building reputation and credibility. It involves working with earned media, where messages are propagated by others, as opposed to advertising, which is paid for and allows direct message control. Media relations is one part of the puzzle – add to that the other parts of public relations – employee and other stakeholder communications, customer relations, consumer/user relations, social media … .it all works together to build a reputation. 

The impact of public relations is reputation, trust, and sentiment. Reputations aren’t bought; they are earned. Earned over time. 

Paid marketing programs on top of a strong reputation foundation are always more effective than when what you’re paying for has to do the whole awareness and then conversion lift. 

Read our latest POV:  The Path to Tangible Results and Impact here. Watch the video here.