BOTTLE BACCHANAL
EXCLUSIVES GENERATE BUZZ
CHALLENGE
Launch Bottle Bacchanal, a new natural and organic wine + spirits shop located in San Francisco’s Castro District during Covid-19 and with limited time and budget.
APPROACH
To create MAXIMUM BUZZ and drive traffic quickly, Double Forte executed a 3-PART STRATEGY leading with an exclusive in the San Francisco Chronicle, followed by a regional press release and individual moments of engagement at Bottle Bacchanal with the owner Beth Hughes and key wine, spirits and lifestyle media and influencers.
RESULTS
Double Forte secured 7 DIGITAL STORIES including an exclusive opening feature with The San Francisco Chronicle; as well as inclusions across outlets such as Eater SF, Hoodline, The Infatuation SF, Tablehopper, and The SF Minute. The agency coordinated media visits with 4 A-list, locally based freelance writers in exchange for coverage consideration. And as a result of media visits, we secured social coverage from @justincblomgren timed to the opening of Bottle Bacchanal.
OUR WORK
Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging
Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing
Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage
Integrated Marketing
TORANI
Flavor of the Year
Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz
Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source
Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness
Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation
Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum
Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms
Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good
Integrated Communications
FRANZIA
Thank You for Being a Franz
Media Relations
BENZIGER FAMILY WINERY
20th Anniversary
Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company
Virtual Event
PRIEST RANCH
Pop Rocks and Rosé
Media Relations
ESA
Garnering Attention for the Gamers