Bottle Bacchanal

Exclusives
generate buzz

CHALLENGE

Launch Bottle Bacchanal, a new natural and organic wine + spirits shop located in San Francisco’s Castro District during Covid-19 and with limited time and budget.

APPROACH

To create maximum buzz and drive traffic quickly, Double Forte executed a 3-part strategy leading with an exclusive in the San Francisco Chronicle, followed by a regional press release and individual moments of engagement at Bottle Bacchanal with the owner Beth Hughes and key wine, spirits and lifestyle media and influencers.

RESULTS

Double Forte secured 7 digital stories including an exclusive opening feature with The San Francisco Chronicle; as well as inclusions across outlets such as Eater SF, Hoodline, The Infatuation SF, Tablehopper, and The SF Minute. The agency coordinated media visits with 4 A-list, locally based freelance writers in exchange for coverage consideration. And as a result of media visits, we secured social coverage from @justincblomgren timed to the opening of Bottle Bacchanal.

OUR WORK

Franzia

CASCADIAN OUTFITTERS

Theo Chocolate

Torani

BOTTLE BACCHANAL

Lionrock

Silver Spring Food

Farm Technology Days

Goose Ridge

Rigoni di Asiago

Clover Sonoma

Franzia

Benziger Family Winery

LeafWorks

Priest Ranch

ESA