Launch Bottle Bacchanal, a new natural and organic wine + spirits shop located in San Francisco’s Castro District during Covid-19 and with limited time and budget.
To create maximum buzz and drive traffic quickly, Double Forte executed a 3-part strategy leading with an exclusive in the San Francisco Chronicle, followed by a regional press release and individual moments of engagement at Bottle Bacchanal with the owner Beth Hughes and key wine, spirits and lifestyle media and influencers.
Double Forte secured 7 digital stories including an exclusive opening feature with The San Francisco Chronicle; as well as inclusions across outlets such as Eater SF, Hoodline, The Infatuation SF, Tablehopper, and The SF Minute. The agency coordinated media visits with 4 A-list, locally based freelance writers in exchange for coverage consideration. And as a result of media visits, we secured social coverage from @justincblomgren timed to the opening of Bottle Bacchanal.