APPROACH

Ahead of the product launch, Double Forte worked closely with the Cascadian Outfitters team to develop a detailed messaging strategy, emphasizing the brand’s commitment to supporting the LGBTQ+ community. Once the brand positioning was finalized, the team introduced the new cans to lifestyle and consumer media through a proactive pitch effort, timing the outreach for exposure during Pride Month (June). In addition to traditional media relations, Double Forte conducted outreach to Pacific Northwest-based influencers, sharing details on the new offering and offering to send samples. Twenty influencers opted-in to receive the Cascadian Outfitters limited edition cans, and Double Forte coordinated a creative sample mailing with a cover letter and brand assets for influencers to “unbox” and share with their followers. The team continued conversations with all relevant media contacts and influencers throughout the month of June to pull through coverage following the sample mailing.