Farm Technology Days
Farm Tech Days Exceeds Every Expectation
CHALLENGE
Drive attendee awareness and exhibitor enthusiasm for Wisconsin Farm Technology Days 2021 after dismal attendance (20K) in 2019 and postponement in 2020. Plan for in-person and virtual only show simultaneously in light of changing COVID-19 conditions and protocols.
APPROACH
Once the show was postponed March 2020, and then confirmed for 2021 in September 2020, Double Forte developed month-by-month, and then week-by-week marketing programs for both an in-person show and a virtual show. The in-person show was confirmed in mid-May 2021. Program included full-court media relations press with WI and Midwest agriculture and farming media, state-wide newspapers and television and radio shows. We paired this with an aggressive social media campaign and advertising campaign in print, online, radio and for the first time ever, television and outdoor.
RESULTS
We far exceeded our 40K attendance and 350 exhibitor goals, attracting 521 exhibitors over 55K attendees. Before the show, placed 37 print/online articles, conducted 22 radio interviews and 13 television interviews, and drove over 950K online impressions in the region. At the show, 4 television crews & 11 radio shows filed over 56 news segments, and 19 other print/online news sources filed at least one story. Total impressions 4.2M.
OUR WORK
Franzia
CASCADIAN OUTFITTERS
Theo Chocolate
Torani
BOTTLE BACCHANAL
Lionrock
Silver Spring Food
Farm Technology Days
Goose Ridge
Rigoni di Asiago
Clover Sonoma
Franzia
Benziger Family Winery
LeafWorks
Priest Ranch
ESA