FRANZIA

FranziaHero

THANK YOU FOR BEING A FRANZ

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CHALLENGE

Maintain Franzia’s strong position with MILLENNIAL CONSUMERS by introducing its new “Thank You for Being a Franz” marketing campaign via MOMENTUM-BUILDING integrated communications strategy tied to release of new formats.

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APPROACH

Double Forte was tasked with developing a MULTI-PRONGED MEDIA STRATEGY targeting multiple priority audiences. We kicked off phase one with coordination of an EXCLUSIVE INTERVIEW for the CMO with a highly coveted top tier wine trade in advance of the campaign launch. Next, we offered a tip of the hat to advertising creative with trades prior to the national release. AN INTEGRATED PITCH CAMPAIGN matched timing of their release of Mini Tetras, as we executed VERTICAL PITCHES TO NATIONAL LIFESTYLE MEDIA. With incredible media interest established, we managed all interview and sample requests and monitored resulting media coverage SHARING TOP HITS FOR SOCIAL AMPLIFICATION.

RESULTS

TOTAL IMPRESSIONS: 265,763,269

TOTAL ARTICLES: 192 Trade, lifestyle and business outlets globally including People, PopSugar, Elite Daily, Bustle, delish, iHeartRadio and others

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OUR WORK

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Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers