GOOSE RIDGE

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INTEGRATED APPROACH BUILDS MOMENTUM

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CHALLENGE

With California wineries often dominating the conversation, Double Forte was challenged with introducing and BUILDING CONSUMER AWARENESS of a previously unknown family winery from Washington, Goose Ridge Estate Vineyards & Winery.

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APPROACH

Double Forte executed an integrated media strategy that build awareness across three key audiences for the Monson Family and their portfolio of brands at Goose Ridge Estate Winery.

WINE TRADE MEDIA: Double Forte developed a scoring publication submission strategy and review tracking document. Additionally, developed a steady flow of relevant news to share with wine trade media keeping them updated on Goose Ridge Winery. Furthermore, the team connected the Monson Family and winemaking team with key industry contacts building important trade relationships.

CONSUMER LIFESTYLE: Double Forte introduced consumer lifestyle media to the portfolio of Goose Ridge wines and the Monson Family through timely lifestyle pitches and targeted media samples.

SOCIAL MEDIA: Double Forte launched an unpaid influencer program that shared quarterly wine samples from Goose Ridge. This program created a group of enthusiastic brand fans on social media, who regularly posted about the wines.

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RESULTS

After two years of leveraging this three-pronged approach yielded OVER 2.85 MILLION SOCIAL MEDIA IMPRESSIONS from unpaid influencers, OVER 907 MILLION MEDIA IMPRESSIONS via outlets such as Forbes, Good Housekeeping, Wine Enthusiast and others. Wine reviews and competition submissions for the brand doubled with average scores received higher than prior years.

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OUR WORK

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Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers