LEAFWORKS

LAUNCHING A FEMALE-FOUNDED PLANT GENETICS COMPANY
CHALLENGE
To launch female-founded plant genetics company LEAFWORKS, INC. into cannabis/hemp marketplace, starting with B2B and eventually B2C. Double Forte kicked-off the launch with the announcement of LeafWorks' first DNA-based test, Gender ID, followed by Supply Chain Certification, Cultivar Registration, and Certified Feminized Seal. The ultimate goal behind all LeafWorks’ tests and services is to help the cannabis/hemp community protect the genetic IP of their plants and combat fraud in the industry.
LeafWorks DNA technology was RELATIVELY UNPARALLELED at the time of launch, though a few competitors did exist, including the disgraced Phylos Bioscience who faced a massive scandal just prior to LeafWorks entering the market. THE LEAFWORKS TEAM WOULD HAVE TO WORK DOUBLE-TIME to differentiate themselves from Phylos and GAIN THE TRUST of the media, consumers and even the cannabis community as a whole.

SOLUTION STEP-BY-STEP
RESULTS

