Lionrock

Lionrock Becomes the
Go-To Media Source

CHALLENGE

Establish Lionrock as a leader in the telehealth industry, specifically for short-term and long-term SUD recovery support services, by accelerating national and regional media and thought leadership efforts to compete with the notoriety of household names like Hazelden Betty Ford.


APPROACH

Utilize Lionrock data and expert commentary to reveal relevant national, regional, demographic stories ​

Leverage national awareness months/weeks/days to drive attention in the media during relevant editorial cycles​

Target regional broadcast media to build local awareness, lending to national coverage interest​ via SMT and local California pitching

Capitalize on Lionrock business milestones to keep momentum moving forward​

RESULTS

In one year, a range of major national consumer and trade publications covered Lionrock in feature stories, solidifying the company as a leader in the industry (recognized with competitors in the space including Hazelden Betty Ford and QuitGenius)​

Coverage highlights include: Business Insider, USA Today, Inc., Psychology Today, VeryWell Mind, Healthline, The Hill, NY Post, Prevention, Medium, Well + Good, SHRM, EBN, and more​.

Additionally, as a result of targeted local and regional outreach Lionrock was covered by key local outlets including ABC10, Silicon Valley Business Journal, SevenFifty Daily, and more.

OUR WORK

Franzia

CASCADIAN OUTFITTERS

Theo Chocolate

Torani

BOTTLE BACCHANAL

Lionrock

Silver Spring Food

Farm Technology Days

Goose Ridge

Rigoni di Asiago

Clover Sonoma

Franzia

Benziger Family Winery

LeafWorks

Priest Ranch

ESA