LIONROCK

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LIONROCK BECOMES THE GO-TO MEDIA SOURCE

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CHALLENGE

Establish Lionrock as a leader in the telehealth industry, specifically for short-term and long-term SUD recovery support services, by accelerating national and regional media and thought leadership efforts to compete with the notoriety of household names like Hazelden Betty Ford.

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RESULTS

In one year, a range of major national consumer and trade publications covered Lionrock in feature stories, solidifying the company as a leader in the industry (recognized with competitors in the space including Hazelden Betty Ford and QuitGenius)​

COVERAGE HIGHLIGHTS INCLUDE: Business Insider, USA Today, Inc., Psychology Today, VeryWell Mind, Healthline, The Hill, NY Post, Prevention, Medium, Well + Good, SHRM, EBN, and more​.

Additionally, as a result of targeted local and regional outreach Lionrock was covered by key local outlets including ABC10, Silicon Valley Business Journal, SevenFifty Daily, and more.

APPROACH

UTILIZE Lionrock data and expert commentary to reveal relevant national, regional, demographic stories ​

LEVERAGE national awareness months/weeks/days to drive attention in the media during relevant editorial cycles​

TARGET regional broadcast media to build local awareness, lending to national coverage interest​ via SMT and local California pitching

CAPITALIZE on Lionrock business milestones to keep momentum moving forward​

OUR WORK

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Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers