Fast track consumer interest and brand awareness around the Theo Chocolate holiday product portfolio – on a very truncated timeline. We executed a multi-pronged consumer and trade campaign through September-December 2021 Holiday Season.
Execute a multi-pronged approach that engaged A-list consumer and lifestyle digital media, trade media and included social media engagement.
Announce holiday line up with a press release distributed to a broad list of key local, regional, and national media contacts.
Secure media mailers for a targeted, top-tier group of media who received a box spotlighting the holiday portfolio, ensuring the brand was top-of-mind for fitting gift guides.
Leverage unpaid influencers to garner organic social media coverage of the holiday media mailer – increasing brand awareness and content for Theo to repost on its own channels.
Double Forte garnered more than 280K social media impressions with a total of 26 unpaid influencer partners and 25 social posts. Over 152.2 million total media impressions were garnered by coordinating a total of 28 media mailers, resulting in 17 digital story inclusions from outlets including Reader’s Digest, Forbes, INSIDER, Inc., Brit + Co, and more. Total media and influencer social media posts garnered over 152.5 million impressions.