THEO CHOCOLATE

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FAST TRACKING HOLIDAY COVERAGE

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CHALLENGE

Fast track CONSUMER INTEREST AND BRAND AWARENESS around the Theo Chocolate holiday product portfolio – on a very truncated timeline. We executed a MULTI-PRONGED CONSUMER AND TRADE CAMPAIGN through September-December 2021 Holiday Season.

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APPROACH

EXECUTE A MULTI-PRONGED APPROACH that engaged A-list consumer and lifestyle digital media, trade media and included social media engagement.

ANNOUNCE HOLIDAY LINE UP with a press release distributed to a broad list of key local, regional, and national media contacts.

SECURE MEDIA MAILERS for a targeted, top-tier group of media who received a box spotlighting the holiday portfolio, ensuring the brand was top-of-mind for fitting gift guides.

LEVERAGE UNPAID INFLUENCERS to garner organic social media coverage of the holiday media mailer – increasing brand awareness and content for Theo to repost on its own channels.

RESULTS

Double Forte garnered more than 280K SOCIAL MEDIA IMPRESSIONS with a total of 26 UNPAID INFLUENCER PARTNERS and 25 SOCIAL POSTS. Over 152.2 MILLION TOTAL MEDIA IMPRESSIONS were garnered by coordinating a total of 28 media mailers, resulting in 17 DIGITAL STORY INCLUSIONS from outlets including Reader’s DigestForbesINSIDERInc.Brit + Co, and more. Total media and influencer social media posts garnered over 152.5 MILLION IMPRESSIONS.

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OUR WORK

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Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers