Theo
Chocolate

Fast Tracking
Holiday Coverage

CHALLENGE

Fast track consumer interest and brand awareness around the Theo Chocolate holiday product portfolio – on a very truncated timeline. We executed a multi-pronged consumer and trade campaign through September-December 2021 Holiday Season.

APPROACH

Execute a multi-pronged approach that engaged A-list consumer and lifestyle digital media, trade media and included social media engagement.

Announce holiday line up with a press release distributed to a broad list of key local, regional, and national media contacts.

Secure media mailers for a targeted, top-tier group of media who received a box spotlighting the holiday portfolio, ensuring the brand was top-of-mind for fitting gift guides.

Leverage unpaid influencers to garner organic social media coverage of the holiday media mailer – increasing brand awareness and content for Theo to repost on its own channels.

RESULTS

Double Forte garnered more than 280K social media impressions with a total of 26 unpaid influencer partners and 25 social posts. Over 152.2 million total media impressions were garnered by coordinating a total of 28 media mailers, resulting in 17 digital story inclusions from outlets including Reader’s Digest, Forbes, INSIDER, Inc., Brit + Co, and more. Total media and influencer social media posts garnered over 152.5 million impressions.

OUR WORK

Franzia

CASCADIAN OUTFITTERS

Theo Chocolate

Torani

BOTTLE BACCHANAL

Lionrock

Silver Spring Food

Farm Technology Days

Goose Ridge

Rigoni di Asiago

Clover Sonoma

Franzia

Benziger Family Winery

LeafWorks

Priest Ranch

ESA