THEO CHOCOLATE

FAST TRACKING HOLIDAY COVERAGE

CHALLENGE

Fast track CONSUMER INTEREST AND BRAND AWARENESS around the Theo Chocolate holiday product portfolio – on a very truncated timeline. We executed a MULTI-PRONGED CONSUMER AND TRADE CAMPAIGN through September-December 2021 Holiday Season.

APPROACH

EXECUTE A MULTI-PRONGED APPROACH that engaged A-list consumer and lifestyle digital media, trade media and included social media engagement.

ANNOUNCE HOLIDAY LINE UP with a press release distributed to a broad list of key local, regional, and national media contacts.

SECURE MEDIA MAILERS for a targeted, top-tier group of media who received a box spotlighting the holiday portfolio, ensuring the brand was top-of-mind for fitting gift guides.

LEVERAGE UNPAID INFLUENCERS to garner organic social media coverage of the holiday media mailer – increasing brand awareness and content for Theo to repost on its own channels.

RESULTS

Double Forte garnered more than 280K SOCIAL MEDIA IMPRESSIONS with a total of 26 UNPAID INFLUENCER PARTNERS and 25 SOCIAL POSTS. Over 152.2 MILLION TOTAL MEDIA IMPRESSIONS were garnered by coordinating a total of 28 media mailers, resulting in 17 DIGITAL STORY INCLUSIONS from outlets including Reader’s Digest, Forbes, INSIDER, Inc., Brit + Co, and more. Total media and influencer social media posts garnered over 152.5 MILLION IMPRESSIONS.