TORANI

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FLAVOR OF THE YEAR

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CHALLENGE

Elevate Torani into a much stronger FLAVOR LEADERSHIP POSITION in the industry and make bigger strides in telling the story of Torani through its people and people-focused processes. Elevating a brand as an EXPERT IN THEIR INDUSTRY is a long-term play. We know that year one was all about setting the stage, introducing the concept of flavor innovation and engaging with media and consumers about Torani’s gold standard and the people that bring it to life.

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APPROACH

DEVELOPED A FULLY-INTEGRATED earned, owned and paid campaign designed to create momentum among media, influencers, consumers and Torani’s partners. Double Forte, Torani and their partners worked collaboratively to roll-out the inaugural “Flavor of the Year” campaign cohesively across multiple channels.The program is designed to showcase Torani’s unique process for creating a flavor, as well as the people involved in orchestrating the process.

GENERATED PRELIMINARY BUZZ for the Flavor of the Year announcement, positioning Torani as a leader in flavor innovation to a variety of external stakeholders. Double Forte developed and delivered an initial teaser pitch to 100+ top-tier media contacts, offering a four-part mailer containing thought-provoking clues about the Flavor of the Year and inviting media to guess the flavor.

EXTENDED A COHESIVE MESSAGE across all brand platforms and channels, as well as through media outreach and our influencer campaign. This created a groundswell of interest and increased traffic to Torani.com for product pre-orders, as well as increase in engagement on Torani’s social media channels.

RESULTS

After partnering with 14 PAID TIKTOK INFLUENCERS, Double Forte generated MORE THAN 1.4 MILLION SOCIAL MEDIA IMPRESSIONS22 MEDIA CONTACTS from top-tier outlets including Better Homes & GardensBon AppetitForbes, and POPSUGAR opted-in to receive the four-part media mailer, resulting in 8 digital story inclusions and over 18.8 MILLION TOTAL MEDIA IMPRESSIONS. Media coverage was secured in outlets including Elite Daily, Gourmet News, Food Navigator USA, NewsBreak and more. Total media and influencer social media posts garnered over 36.2 MILLION IMPRESSIONS.

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OUR WORK

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Messaging
FRANZIA
Building Buzz with
Merchandise & Messaging

Cause Marketing
CASCADIAN OUTFITTERS
Leveraging Cause Marketing

Product Marketing
THEO CHOCOLATE
Fast Tracking
Holiday Coverage

Integrated Marketing
TORANI
Flavor of the Year

Launch
BOTTLE BACCHANAL
Exclusives Generate Buzz

Media Relations
LIONROCK
Lionrock Becomes the
Go-to Media Source

Influencer Marketing
SILVER SPRING FOOD
Influencers Build Brand Awareness

Event Management
FARM TECHNOLOGY DAYS
Farm Tech Days Exceeds Every Expectation

Integrated Marketing
GOOSE RIDGE
Integrated Approach Builds Momentum

Social Media
RIGONI DI ASIAGO
Introducing Rigoni di Asiago to Millennials and Moms

Event Activation
CLOVER SONOMA
Milk Does a Pop-up Good

Integrated Communications
FRANZIA
Thank You for Being a Franz

Media Relations
BENZIGER FAMILY WINERY
20th Anniversary

Product Launch
LEAFWORKS
Launching a Female-founded Plant Genetics Company

Virtual Event
PRIEST RANCH
Pop Rocks and Rosé

Media Relations
ESA
Garnering Attention for the Gamers