Some thoughts on thought leadership


by Lee Caraher I’ve had so many people ask me about thought leadership lately, I thought I’d share my thoughts here (see what I did there?). 1.  What exactly is thought leadership? A thought leader is an  expert whose opinion is sought after by others on a specific topic. Thought leaders possess a wealth of expertise and…

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How to Measure the Success of Your Influencer Campaign

Influencer marketing is a $16.4 billion industry with an ever-growing roster of digital creators. Harnessing the power of these influencers is an important addition to any effective communication and marketing strategy. When executed well, an influencer campaign is a valuable tool to build brand awareness authentically. That said, defining the success of an influencer campaign…

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R-E-S-P-E-C-T: 3 Tips for Winning at Work

By Kathy Bustos I’m Kathy, and I’m a workaholic. Well, maybe not a workaholic, but I wear a lot of hats at work. In addition to my responsibilities as office manager, I greet people at the front desk, make purchasing decisions, and have my hands in human resources and accounting. Some say I’m a receptionist,…

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