It’s Time To Take Stock, And Up Your Photo Game
If you’ve been following along, you know without a doubt, that a strong content strategy is one of your best marketing tools. That’s because content provides the context about who you are and what you offer – even before a customer experiences it for themselves. Content helps you break through the noise in a crowded marketplace, and assists you in building the authority and reputation you need to become a premium brand.
And if you’ve really been listening closely, you know that a strong visual improves the chances of your content making an impact. According to Dr. John Medina, author of the New York Times bestseller “Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School,” people retain information that is paired with a relevant visual image 6 times better than they do information without an image.
So, how is your visual content game? Stock photography is a great way to get started, but ultimately a strong brand needs its own photo library to support its unique point of view and brand essence.
Are you stuck in a stock photo rut? Talk to us about how to plan and execute a photo shoot that will yield the kind of content your brand deserves.