How Brand Visibility Has Changed in the AI Era

By Liz O'Donnell | February 26, 2026

By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…

Read More

Three PR Trends Shaping 2024’s Communication Landscape

By Liz O'Donnell | January 24, 2024
Three PR Trends Shaping 2024's Communication Landscape

By: Catherine Bormann As trend stories flood in, we’ve got you covered with the top game-changers in PR. No need to sift through countless articles – we did the homework for you. AI, data, and humor are the stars of the show, reshaping how we do PR. Below are three ways to ensure you’re not…

Read More