by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our … Read More
Author: Liz O'Donnell
4 Ways to Identify your Brand’s Buyer Personas
by Julia Nunes Today, with so many dozens of ways to reach people – and for people to receive or find information – the discipline of identifying the target consumer and how and where they discover or seek to be informed is paramount to efficiently inspiring action. At Double Forte we use buyer personas – … Read More
5 Strategies to Keep Up With Consumer Attitudes
by Ana Cahuas Whether we like it or not, life as we know it is not returning to the pre-2020 routine. Where is the evidence? Consumer behavior. Much has happened globally to shape emerging purchasing attitudes, from working from home to rising inflation. While consumer spending isn’t expected to die down, we can expect it … Read More
The road to coverage is paved with…
Ralph Waldo Emerson said, “It’s not the destination, it’s the journey.” In public relations, it’s both. We exist to help good companies achieve their business goal through communications. The destination, very often, is favorable coverage in a prominent (read national) media outlet that reaches the company’s most important stakeholders. The journey to that shining piece … Read More
Five Tips for Curating a Successful Influencer Event
By Lauren Trieschmann There’s no denying that in this age of technology, social media influencers have a massive – you guessed it – influence on consumers. Whereas journalists can take weeks or months to turn a story around, influencers have the ability to create and share content instantaneously, resulting in immediate exposure for your brand. … Read More
4 Ways to Generate Buzz and Media Attention at Your Next Event
By: Catherine Bormann 2023 is the year in-person events will make their official comeback, well sort of. One thing is certain, zoom fatigue is real and consumers are ready to experience brands in-person again. In fact, a survey by Event Marketer determined that 83% of Americans said that they miss attending in-person conferences. If brands … Read More
Can the Wine Industry Survive?
It’s Groundhog Day for the wine industry. Last week Rob McMillan, EVP at Silicon Valley Bank and Founder of the bank’s wine division, delivered his 22nd State of the Wine Industry Report, and as expected, the wine industry continues to have a marketing problem. Double Forte touched on this same issue in a blog post … Read More
4 Trends and Predictions for News Media in 2023
by Gabriel Muñoz We’re less than 30 days into 2023 and there seems to be an influx of unfortunate, scary and strange events happening all at once around the world. From an ongoing war in Ukraine, the (almost) three-year-old COVID-19 pandemic ravaging China, atmospheric rivers flooding the West Coast, billionaire and Twitter CEO/owner Elon Musk … Read More
Communications Trends to Watch for 2023
After the last few years, trying to predict anything is a gamble, but what the heck? We’ll give it a try. Here are the communications trends we’re watching for 2023 along with our counsel for capitalizing on them. Traditional Media Continues to Lose Traction, Owned Channels Gain Traction According to the US Census Bureau, in … Read More
20 Years Of Change and the Same: Nothing’s More Important Than Communication
By Lee Caraher I started Double Forte 20 years ago with my then business partner Dan Stevens, with a need (earn a living) and a want (do it in a way that didn’t suck our souls out of our bodies) and a conviction, that communication is the most important skill and discipline in business (and … Read More