Wine Tariffs and Wellness and Hard Seltzer, Oh My!

February 26, 2020Food & Bev

At Double Forte, we work hard to stay current with industry changes and trends so we can be of the best service to our clients. Our wine team recently attended the Wine Market Council’s Wine Data 2020 to hear the low down on 2019 wine trends and what to expect for 2020. Wine Tastes Are … Read More

4 Steps To Breaking Through With Transparent Communication

February 20, 2020Communication

It’s no secret we live in a world where consumers are overwhelmed with the number of  choices they have almost every product category. With “substitutes and alternatives available at every turn,” it’s crucial that your brand stands out. Successful brands with longevity communicate with simple and transparent language why consumers should choose their option over … Read More

Simplify Ruthlessly

February 13, 2020Communication

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak,” the renowned abstract expressionist Hans Hofmann is credited with saying.  I am not an artist, well not of the visual type, although I’m assured by my artistic friends and The Wall Street Journal  that indeed Abstract Expressionism is the discipline … Read More

5 More strategies to Maximize Influencer Campaigns

February 5, 2020Social Media, Uncategorized

Last month, my colleague Emily shared an excellent post on the best practices for, and advantages of, orchestrating influencer campaigns. You can read her 5 strategies to maximize influencer campaigns here. As she noted, brands are projected to spend up to $15 billion on influencer marketing  by 2020, according to Business Insider. She also noted, … Read More

A Toast to the Low/No Beverage Movement

January 29, 2020Food & Bev

With a robust food & bev practice at Double Forte, we’re constantly on the look out for trends, data and opportunities that may impact our work for our clients. One key trend: low ABV (alcohol by volume percentage) beverages.  America’s drinking preferences have finally caught up to the rest of the world: people (and mostly … Read More

Yes, Virginia, You Still Need A Media Kit

January 16, 2020Communication

“Media Kits are so linear and old school Lee, we don’t need one,” stated the PR manager who did a one-day boot camp with us to work through her company’s strategy, messaging, communication initiatives and plans for the year.  I gathered myself before responding. (Double Forte peeps have told me that I should never play … Read More

5 Strategies To Maximize Influencer Campaigns

January 8, 2020Social Media

When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the … Read More

3 Social Media Trends To Stay Relevant in 2020

January 2, 2020Social Media

We’ve combed through the many, many, many 2020 trend lists and pulled out our top three favorites to keep in mind as we look to finalize 2020 communications plans and strategies. While the meteoric rise of TikTok gets all the splashy coverage (shout out to Reese Witherspoon for bringing it mainstream), we’ve zeroed in on … Read More

O Captain! My Captain! Becoming a Better Manager

November 13, 2019Career Insight

O Captain! My Captain! Walt Whitman’s famous elegy poem was a nod to the death of Abraham Lincoln. Fun Fact: Whitman never met Lincoln, but was so inspired by his leadership, he felt compelled to honor him. Why does this matter and how does it apply at work as a manager of people or projects? … Read More