Your Guide to Local TV Broadcast in 2024

A news broadcaster seen on a TV screen holding a microphone and giving a live report.

Recently, two of our Double Forte San Francisco team members visited KTVU FOX 2, a local Bay Area broadcast news station, in Oakland, California (fun fact: its website is the most popular online source for Bay Area news, surpassing the San Francisco Chronicle and SFGate). During our visit, KTVU news directors gave us a tour…

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The State of PR in 2024: Three Key Takeaways

Known for being an ever-evolving industry, public relations (PR) is in the midst of a profound transformation shaped by technological advancements, shifting consumer behaviors, and a constantly evolving media landscape. From keeping up with the latest social media trends and tools to navigating the complexities of artificial intelligence (AI), PR professionals are at the forefront…

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Double Forte Resources: LinkedIn Guide

Are you or your company using LinkedIn to the fullest of its abilities? It’s a question we ask and assess for many of our clients, and the answer is often “no.” The platform continues to evolve at a fast pace and keeping up with the changes and best practices is a challenge. For any business,…

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How to Measure PR Results

By Ana Cahuas In the dynamic realm of public relations, success is not just about achieving positive media placements and executing campaigns, but also measuring their impact. Before understanding how to measure results in PR, it is important first to understand the key goal of PR and communications: building a company’s long-term reputation. Unlike marketing…

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The State of Journalism in 2024: Three Key Takeaways

By Lauren Trieschmann As PR professionals, we’re well aware that the state of journalism is constantly evolving. Less than halfway through the year, we’ve already witnessed mass layoffs from over a dozen major media companies and heated debates about the impact of artificial intelligence (AI) on journalism. As we approach the halfway mark of 2024,…

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How to be a SOS (Source of Sources)

By Gabriel Muñoz In 2023, more than 21,400 news and media jobs were lost, the highest rate recorded since the Great Recession (excluding 2020 after COVID-19 hit). Specific to the “digital, print and broadcast” news subset, 3,087 jobs were lost. Being a journalist in 2024 likely means you are overworked, overwhelmed and underpaid. According to…

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A Guide to Local Media Relations

By Ana Cahuas Local media outlets play a vital role in shaping the narratives and perceptions within a community. These trusted sources of information are invaluable avenues for brands looking to connect with their target audiences and establish themselves in the local community. Whether you want to promote an upcoming event, influence a local cause,…

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The Case for Fractional CCOs

As we’ve shared before, in these times of incredible change, uncertainty and disruption, communicating efficiently and with radical clarity is integral to not just success but also basic survival as a company, business or brand. Whether for an established customer favorite, a challenger brand, a disruptive new market entry, or a person looking to pivot or deliver…

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Four Trends Shaping the Future of Influencer Marketing

Four Trends Shaping the Future of Influencer Marketing with Double Forte

By Catherine Bormann In the last decade influencer marketing has shifted from an experimental tactic for many brands into a primary social media strategy. With over 80% of marketers setting aside specific budgets for influencer partnerships, brands need to produce influencer content that captures consumers’ attention and halts their doom scrolling.  Despite budget cuts amid…

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Four Highlights from Natural Products Expo West 2024

Four Highlights from Natural Products Expo West 2024

By Lauren Trieschmann Last year we covered the top trends at Natural Products Expo West, an annual event that draws thousands of attendees from around the world looking to sell, buy, showcase, discover, and sample natural foods and other natural products. This year, we’re back to share highlights from the 2024 event, which hosted upwards…

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