January 16, 2019Career Insight

As the calendar changes from one year to another, we like to take some time to reflect on where we’ve been and where we’re going, what’s best for our clients, our company and our coworkers. This year, we keep coming back to the same idea: Nothing is more important than life long learning. The Economist dedicated an … Read More

It Starts With Who

January 9, 2019Communication

A common misperception among communications professionals is that “what” is the most important element of any strategy. As in, “What’s the message?” “What are the key points?” “What are we trying to accomplish?” They’re all good questions, but they shouldn’t be the first ones you ask, or, answer.  You have to start with “who.”  Who are you … Read More

6 New Year’s Resolutions for 2019

January 2, 2019Uncategorized

Happy New Year! Did you make any resolutions? Yes, we know the statistics that 80 percent of resolutions made on January 1 are abandoned by February and that only 8 percent of people actually achieve what they set out to do at the start of the year. But we are undaunted. Why? Because the resolutions … Read More

The Best Business Advice…

December 19, 2018Career Insight

The best business advice I’ve ever gotten or given is that you should always be looking for your next hire. Without an active recruitment strategy, your company doesn’t have a future.  I am looking for our next hire right now. That’s because we just made two great hires. I am thrilled to share that Rena … Read More

Buy the Change You Want To See

November 21, 2018Consumer Products

As we head into a season of consumer consumption, some good news for brands, businesses, and buyers alike from Nielsen. A new report, “Sustainable Shoppers Buy the Change They Want To See In the World,” reveals the result of a recent global survey. Eighty-one percent of respondents feel strongly, “that companies should help improve the … Read More

Did the Pilgrims Start Fake News?

November 14, 2018Uncategorized

Every year, when I reflect on what I’m thankful for, our clients and colleagues rank at the top of the list. But this year, I have a three-way tie. This year, more than ever, I am also thankful for a free press. While it’s my job to stay abreast of headlines and trends, and right … Read More

Social Media Policy, Politics, and Personal Expression

November 1, 2018Career Insight, Content Marketing

It’s social media policy review season again…still? The confluence of Halloween, the Midterm Elections, the Kavanaugh confirmation process, reaction to the Tree of Life Synagogue shooting has increased questions from clients, colleagues, partners and the influencers in our network about how to review their own social media policy for relevance and effectiveness. What’s too strict? … Read More

What LinkedIn and The Wall Street Journal Have In Common

October 24, 2018Communication

The Wall Street Journal is, in media relations world, the holy grail. A neutral-to-positive story on B1 delivers instant awareness among an incredibly tight audience of highly relevant professionals – competitors, investors, and potential investors, partners and market makers – to any business. Back in the day (ok, last Tuesday) when we asked prospective clients … Read More

Do Your Employees Vote?

October 17, 2018Career Insight, Communication

As you know, November 6 is election day in the U.S. and here at Double Forte we take our civic duties seriously. And so to foster a culture of engagement, accountability, and even civil discourse, this year we’ve updated our employee handbook to encourage the team to get out and vote. We’ve always allotted some … Read More