WHY GENERATING EARNED MEDIA COVERAGE IS A LONG GAME

September 14, 2022Uncategorized

Both prospective and current clients often ask us why it takes so long to secure media coverage for their company or brand. “It’s the internet! Doesn’t news coverage happen instantly?” The short answer is no. The long answer requires more context and education about how the media industry works. The first, most important thing to … Read More

Are Your Consumers Quietly Quitting? 9 Tips To Increase Engagement

August 31, 2022Uncategorized

This week CNN got managers everywhere worked up again about “quiet quitting.” This concept, which came to fame behind the Great Resignation, is the idea of not quitting your job – just doing the bare minimum at work. Leadership teams are freaking out about it, rightly so, and hopefully examining their company cultures. But it’s … Read More

Don’t Be A Slacktivist

August 1, 2022Communication

The world we live in has been particularly charged with social and political issues over the last several years. 2020 was the year the pandemic turned everything upside down, disproportionately impacting marginalized communities; it’s also the year George Floyd was killed, shining a light on the systemic racial injustice that remains in this country. Since … Read More

5 Key Takeaways from Double Forte’s 2021 DE&I Survey

July 13, 2022Office Culture

By Mollie Leal Since 2020, DE&I or DEIJ initiatives have become a non-negotiable, essential addition to business practices. These terms call for us to work towards diversity, equity, and inclusion in the workplace, as well as pursue justice for those harmed by systems of oppression in our society.  At Double Forte, we’re committed to consistently … Read More

Marketing Wine from a Difficult Vintage

July 6, 2022Food & Bev, Marketing

By Patricia Denci The allure of wine is how it changes in the bottle from one vintage to the next. Even within the exact same vineyard, grapes and winemaking techniques vary from year to year as Mother Nature leaves her indelible mark on each vintage. Some years prove to be more challenging than others. As … Read More

Reality Check: Is Your Marketing Purpose-Driven?

June 15, 2022Uncategorized

By Maggie Zeman For brands today, supporting a social cause must be more than a marketing strategy. It’s too easy for brands to get caught in the crossfire between political and social rhetoric and their own consumer base. By engaging in truly purpose-driven marketing, brands can authentically support causes that matter while connecting with key … Read More