Posts by Liz O'Donnell

By Ava Stepanian The wine industry has long been defined by authenticity, family, and sustainability. While those fundamentals remain unchanged, how consumers discover, evaluate, and purchase wine is rapidly evolving . Beverage preferences are shifting as Gen Z and millennials redefine what influences purchasing decisions, from flavor and functionality to values and social experiences. They…

By: Doug Cipriani Public relations moves at a rapid pace. Suddenly half the year is already in the rear-view mirror and discussions about the back half of the year are upon us. But before just moving forward on the back half plans you developed over six months ago, take pause to reflect on the first…

By Ava Lund For decades, earned media followed a familiar formula. Secure coverage in a respected publication, reach the right audience, and build credibility through third-party validation. That formula still works. The “traditional” media landscape does not. Audiences no longer rely solely on newspapers, trade publications, or broadcast outlets to stay informed. Now they turn…

By Ava Stepanian What Gen Z is Craving Not long ago, the quintessential drink for young adults was an espresso martini or spicy margarita. On weekends, most young people went out to bars or clubs, dancing until closing time with a mixed drink in hand.   Today, due largely to rising costs and a growing desire…

AI seems to have taken over our screens with generated images, captions, ads, emails, and customer service responses. Consumers are fed up. Recent resentment towards AI isn’t necessarily aimed at technology itself. The sentiment stems from a deeper-rooted human need for connection.  As more brand communication starts to look and sound the same (*read, boring…

By Maggie Zeman Double Forte is heading to Bar Convent Brooklyn next month. This year, we are especially excited to return and participate as a judge in the 2026 BCB Brand Pitch Accelerator Competition, presented in partnership with Women of the Vine & Spirits. Celebrating its second year, the competition showcases emerging beverage brands in…

By Ava Lund Social media marketing is evolving faster than ever. AI tools are accelerating content creation, platforms keep changing, and audiences are quicker than ever to scroll past content that feels generic or forced. Our team attended Social Media Marketing World 2026 to see how marketers are adapting in real time. Across sessions on…