Trend Report: Food & Beverage

July 1, 2020Communication

Last week we released our new Trends Report. We’ve identified 15 consumer trends for “the next normal” across four major categories: Food & Beverage, Consumer Lifestyle, Wellness, and Work. Today, we’re exploring the Food & Beverage category and the trends that have been shaped from our collective staying at home, and now, starting to venture out. … Read More

Trend Report: The Next Normal

June 24, 2020Brand Integration

If anything is certain, it is that change is inevitable, and, continuous. Over the last few months, as COVID-19 has impacted our health, our economic security, and our lifestyles, we have all worked to adapt and adjust. Meanwhile, we are witnessing civil unrest and calls for social justice unlike anything we’ve seen for years in this … Read More

4 Tips for Planning During Chaos

June 17, 2020Communication

Did your public relations plan for 2020 include a global pandemic that would force everyone into their homes? What about on-going national protests for racial equality? If it did, you should probably start playing the stock market. For most of us, 2020 has brought an onslaught of unplanned challenges and we’re only half way through … Read More

Brands, What Are You Waiting For?

June 10, 2020Mobile Devices & Apps, Social Media

If you ever see our Senior Director Rena Ramirez laughing while looking at her phone, it’s more than likely because of a TikTok video. The popular app utilizes songs, visual filters, time effects, vocal effects, split screens, green screens, transitions, stickers, GIFs and emojis for users to create up to 60 second videos and share … Read More

5 Reasons Why Your Business Needs PR Now

May 27, 2020Communication

One way or another, COVID-19 shook up your plans in both life and business, and you may find yourself scrambling to pick up the pieces. The good news is, your PR team can help get your business back on track. Here are 5 reasons why PR is important in the midst of a crisis.   … Read More

Mental Health Awareness Month: Tips to Cope With Stress Year-Round

May 20, 2020Health & Wellness

You turn on your television… COVID-19 news. You scroll through your Instagram feed… COVID-19 posts. You Zoom your friends…COVID-19 is the topic of conversation. While COVID-19 has infiltrated our everyday lives, it’s important to recognize when it gets to be too much for our mental health. Yes, it’s important we stay informed, but the overload … Read More

Resilience is the New Black

May 6, 2020Career Insight

Resilience! It’s a word that holds so much power. A word that you typically associate with surviving a personal struggle or trauma. A word that makes you want to stand on top of a mountain in “superhero stance,” but what does resilience really mean? And how does resilience transfer into business? The definition of resilience … Read More

5 Things To Do Now in Your Business As We Flatten The Curve

April 29, 2020Communication

Since January, we have watched Covid-19 grow to a global pandemic responsible for upending our economy, our workplace, and family life. It’s tested any sense of normalcy, and while we adjust to working from home, we’re balancing deadlines with diaper duty and home-schooling our kids or caring for a loved one from afar, all while … Read More

4 Ways Yoga Can Improve Productivity at Work

April 22, 2020Health & Wellness

How do yoga and business relate? According to some, they don’t. Unless you are in the business of yoga or work in the health and wellness sector, it’s unlikely you’ll regularly hear the words “yoga” and “work” spoken in the same sentence. However, recent studies show that yoga and work do in fact have a … Read More