To Disclose or Not to Disclose: Transparency in Alcohol Social Media

October 14, 2021Social Media

Influencer marketing for alcohol brands can feel like running through a minefield of countless legal pitfalls such as using proper disclosures, not promoting excessive drinking, not sharing content with minors under the legal drinking age and more. This September a group of 13 public relations and advertising agencies announced a commitment to a global standard … Read More

The Importance of Storytelling in Your LinkedIn Strategy

October 6, 2021Content Marketing

By Alexis Karis Launched 18 years ago, LinkedIn has become a mainstay in the world of social media and is an important part of most companies’ communications strategies. According to its website, LinkedIn is “the world’s largest professional network with 774+ million members in more than 200 countries and territories worldwide,” with the vast majority … Read More

Our Updated Trend Report: The Next Normal

September 29, 2021Uncategorized

Way back in May of 2020 we wrote, “It’s the uncertainty, isn’t it, that is so challenging for so many of us?” And here we are heading into the fourth quarter of 2021 and it’s the uncertainty, isn’t it, that is so challenging for so many of us? Yet again, we are shifting into a … Read More

4 Tips for Post-Grad Job Hunting

September 15, 2021Career Insight

As record numbers of Americans receive college degrees, the labor market is more competitive than ever. And with the COVID-19 pandemic affecting the economy in unprecedented ways, the supply of recent graduates is higher than the number of available entry-level jobs. It’s safe to say that conducting a job hunt amid a global pandemic was … Read More

State of the Industry: New Research Highlights PR and Journalism in the COVID Era

September 8, 2021Career Insight

Muck Rack, a top media database platform, surveyed public relations professionals from agencies, companies, and non-profit organizations, as well as journalists from throughout the country in order to determine journalists’ pitching preferences and how public relations professionals are reaching out to the media. The findings are highlighted in two new reports titled The State of … Read More

Double Forte Takes Eau Claire for Farm Technology Days 2021

August 4, 2021Uncategorized

What do you get when you bring 52,000 people, 10,000 Big Rygg Sandwiches, 520 exhibitors, 300+ tractors, hundreds of farm animals, a few dozen hay balls, and 7 Double Forte Team Members together?  A 3-day show– Farm Technology Days– that shattered expectations. For those who are unfamiliar, Farm Technology Days is the largest agricultural show … Read More