Politics, A Pandemic and PR

September 2, 2020Uncategorized

You know those overused words from March and April that none of us ever want to hear again: uncertain and unprecedented? Well we have good news and bad news. The good news: as we head into the final months of this year: they no longer apply. The bad news: that’s because they will be woefully inadequate to describe what’s … Read More

What Camping and COVID Taught Me About Burnout

August 5, 2020Health & Wellness

At Double Forte, we are big believers in the value of a vacation. But with Covid-19 raging outside, there are very few places to go and things to do this year. So as the summer of 2020 approached, we at Double Forte started wondering: how can we get the R&R we know makes us better … Read More

Trend Report:

July 22, 2020Consumer Products

This is the final post inour Trend Report series. As part of our work identifying the 5 consumer trends for “the next normal,” as we all learn to live amid COVID-19, we noticed some very significant behaviors in the health and wellness category that marketers should take note of. We know the pandemic has impacted … Read More

Trend Report: Consumer Lifestyle

July 15, 2020Consulting Services

This post is part of our Trend Report series. Coming out of the first wave of the COVID-19 pandemic, Double Forte identified 15 consumer trends for “the next normal” across four major categories: Food & Beverage, Consumer Lifestyle, Wellness, and Work. We identified two distinct types consumers that will emerge post-pandemic: The Safe and Saves are … Read More