Why Genuine Media Relationships Are More Important Than Ever

As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…

Read More

Three Easy Tips for Maximizing Your Media Outreach

By Lauren Trieschmann We’re going to start by stating the obvious: Media relations is an integral part of a successful public relations strategy. Most PR professionals engage in some form of media outreach daily, whether it’s sending a quick check-in note to a writer, distributing a press release to hundreds of contacts, or anything in…

Read More

Profit, People and Purpose: How CEOs and Companies Can Be Their Most Authentic Self in the Transparent Age

Abortion rights. Climate change. Banned books. Discrimination. Gun control. LGBTQIA+ issues. Within the last five years, we’ve witnessed CEOs and their companies pushed (or be pushed) to take a stand on social issues like never before.  According to the 2023 Edelman Trust Barometer Global Report, 82 and 80 percent of employees expect CEOs to speak…

Read More

The Power of Owned Media: Increasing SEO & Reaching Your Target Audience

By Mollie Leal According to a report by Visual Objects, 76 percent of consumers look for a company’s online presence before visiting in-person. Now, more than ever, it’s important for businesses to optimize their online presence to reach potential customers. This post will help unlock the power of owned media to strengthen search engine optimization…

Read More

The Golden Age of Social Media is Over

For the first time since they took over our lives, social media platforms, including TikTok and Twitter, are either on the brink of a mass exodus (through a government-wide ban that will put many more things at risk if passed as currently written) or extinction (due to Elon Musk’s controversial and lackluster takeover), respectively. Meta,…

Read More

How to Write a Successful Press Release

Writing a press release, public relations, communications, sharing business news

By Ana Cahuas A press release is a powerful tool for sharing your company’s news. In the ever-changing media landscape, the age-old communications strategy also provides the opportunity to control your message and own your story. But how do you write one that truly stands out? It will require a compelling story angle, a clear…

Read More

Four Food & Beverage Trends from Natural Products Expo West

By Lauren Trieschmann Last month, our team traveled to Southern California to attend Natural Products Expo West, a five-day event showcasing the latest and greatest in natural food and beverage products. This year’s event saw over 65,000 attendees and more than 3,000 exhibitors from all around the world. If I had to guess how many…

Read More

Four Key Takeaways from the 2023 Social Media Marketing World Conference

by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our…

Read More