Will Virtual Events Remain Relevant in a Post-Pandemic World?

June 30, 2021Food & Bev

By Lauren Trieschmann There’s no question that the COVID-19 pandemic has presented new and uncharted obstacles for brands in the food and beverage space, perhaps most notably the cancelation of all in-person events and tastings. Over the last year and a half, brands have had to get creative in order to engage audiences through reimagined … Read More

Useful Tips for Sharing Samples with Media and Influencers

June 16, 2021Consumer Products

By Alexis Karis When working with consumer packaged goods (CPG), there’s a good chance your communications campaign will involve sharing your product with media or influencers. If you want your business to reach the people that matter most to you, getting your product in the hands of writers, journalists, influencers, celebrities, and tastemakers is often … Read More

Media: Friend or Foe

June 2, 2021Communication, Marketing, Public Relations

The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement … Read More

The Op-Ed is Dead; Long Live the Op-Ed

May 26, 2021Public Relations

A few weeks ago, The New York Times announced it was retiring the term “op-ed,” which stands for opposite the editorial page. The reason? “In the digital world, in which millions of Times readers absorb the paper’s journalism online, there is no geographical “Op-Ed,” just as there is no geographical “Ed” for Op-Ed to be … Read More

How Diversity & Inclusion Changed Marketing in 2020

May 12, 2021Communication

by Sydnie Jones Twenty-twenty was the year that put a giant mirror in front of society and forced us to rethink our lives. While COVID-19 ransacked communities, another disease was brought to light: the idea that people of color do not have the same rights and privileges as their white colleagues. Moreover, Black, Indigenous and People … Read More

How Brands Are Reaching Gen Z on TikTok

May 5, 2021Communication, Social Media, Uncategorized

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison, … Read More