Every Company Needs A Crisis Plan

September 18, 2019Communication, Consulting Services

The old rule of thumb was that a crisis never happened on Monday at 10:30 AM. No, crises always seemed to happen between Friday at 4:30 PM and Monday at 6 AM. Since we started the agency, we’ve handled some doozies – a premeditated murder at a store, salmonella-based recalls, e-coli-based recalls, activist shut-downs, sexual … Read More

What To Expect From Your Agency: Service

September 11, 2019Consulting Services

Nothing is more distressing as an agency CEO than when other agencies’ service standards are so low that they reflect badly on the rest of the PR/Communication firms in their market. All agencies suffer when clients aren’t served well.   In the last week, I’ve had four conversations with companies looking to switch PR firms if … Read More

Why Employees Who Leave Are Your Greatest Asset

September 4, 2019Career Insight, Millennials

CFO: what happens if we train them and they leave? CEO: what happens if we don’t and they stay?  -business adage Developing a strategic training program is an investment that involves a tremendous amount of time and money–two things many companies don’t have, or, are unwilling to give up. However, implementing a systematic training program … Read More

What The Cluck? 7 Brand Lessons

August 28, 2019Communication

You would have had to be off the grid and in remote areas of the country in the last two weeks not to have seen or even contributed to Popeyes Louisiana Kitchen’s chicken sandwich phenomena that created over $65 million in equivalent media value  (a measurement we actually eschew)  the space of two weeks.  I … Read More

Improvement Through Inclusion

August 21, 2019Career Insight, Communication, Millennials

Becoming An Upstander, Not A Bystander In Karen Catlin’s book, Better Allies, she addresses the challenges marginalized groups of people face at work, how to spot them along with actionable solutions. In order to do this successfully, Catlin provides practical steps on the path to allyship. Her experience as a woman in tech and years … Read More

Optimizing the Intergenerational Office

August 7, 2019Communication, Millennials

The intergenerational office, a mix of opposing outlooks. Enmeshed in electronics and brandishing college certificates, millennials confront bitter boomers beset by crumbling retirement funds. Economic misfortune has left debt-ridden graduates clamoring out of classrooms and into the same offices where boomers remain, despite having passed their 65-year mark. This is the 21st-century workplace dilemma — … Read More

The More Things Stay the Same

July 31, 2019Marketing

We know the saying actually goes, “The more things change, the more they stay the same,” – just wanted to make sure you were paying attention. And actually, the reverse is true. The more things stay the same, the more they do change.  That’s because change is a constant in our lives, our business, and the world. (I … Read More

Time is Money, Time is Limited and Time is Bias

July 24, 2019Communication

  Supported by scientific, psychological, economic research and more, in his book, When: The Scientific Secrets of Perfect Timing, Daniel Pink turns the everyday clock into a neurological barometer. Success, primarily seen as the result of hard-work, benefits a lot from timing. But Pink doesn’t speak of serendipity; rather, he structures success and productivity as … Read More

The Rise of Instagram Stories in Brand Marketing

July 17, 2019Digital

By Emily McCann Instagram has reached more than one billion active monthly users, with more than five hundred million of them using Instagram Stories daily. That’s why it is crucial to recognize the potential that Stories hold for brand marketing. Consider this: after seeing a Story posted by a brand, 75 percent of Instagram users … Read More

Do You Google Google?

July 10, 2019Content Marketing

If you’re not googling Google, you should be. The search giant frequently updates its algorithm (as in practically daily) and significantly updates it a few times a year. The more substantial updates are called Broad Core Algorithm updates and when they happen, the rules of search, as you thought you knew them, often shift – and – … Read More