4 Key Considerations for Sharing Sponsored Content

March 20, 2019Digital, Uncategorized

According to the Interactive Advertising Bureau (IAB), branded, or sponsored, content is content that is “sponsored by/promoted by a brand that is non-promotional in nature.” Native advertising is the paid distribution of that content. When brands like The Washington Post and New York Times publish sponsored editorial content, it’s safe to say this form of advertising revenue … Read More

Building Trust Via Earned and Paid

March 13, 2019Content Marketing

If you type, “What is the meaning of life?” into a search bar, you will get more than 2 billion results. Somewhere in there, has to be the answer, right? But the answer I trust might be different than the answer you trust. Trust is the hottest currency in marketing. At Double Forte we know … Read More

The Women of Congress Get It

February 6, 2019Communication, Uncategorized

If last night’s State of the Union address taught us anything, it’s that the women of Congress get it. It being social media, of course. As you must have noticed, or at least heard, female members of Congress dressed in “suffragist-white” for the speech as a nod to women’s rights. And then they sat together … Read More

26 Ways to Come Up with Blog Post Ideas

January 30, 2019Content Marketing, Uncategorized

You know having a blog for your brand is necessary, right? What you don’t know is how the heck you will be able to maintain it. Fret not. We’ve got 26 ways for you to come up with blog post ideas. Answer a customer’s question. Ask (and answer): what does a new business prospect need … Read More

Blurry Lines Come Into Focus in Netflix Fyre Documentary

January 23, 2019Uncategorized

I watched the documentary, Fyre: The Greatest Party That Never Happened, on Netflix last night. It’s totally worth the watch. Of course, for me, watching the movie was work. (That’s my story and I’m sticking to it.) Here at Double Forte we try to avoid the typical PR firm blog posts with lessons learned from … Read More

January 16, 2019Career Insight

As the calendar changes from one year to another, we like to take some time to reflect on where we’ve been and where we’re going, what’s best for our clients, our company and our coworkers. This year, we keep coming back to the same idea: Nothing is more important than life long learning. The Economist dedicated an … Read More

It Starts With Who

January 9, 2019Communication

A common misperception among communications professionals is that “what” is the most important element of any strategy. As in, “What’s the message?” “What are the key points?” “What are we trying to accomplish?” They’re all good questions, but they shouldn’t be the first ones you ask, or, answer.  You have to start with “who.”  Who are you … Read More

6 New Year’s Resolutions for 2019

January 2, 2019Uncategorized

Happy New Year! Did you make any resolutions? Yes, we know the statistics that 80 percent of resolutions made on January 1 are abandoned by February and that only 8 percent of people actually achieve what they set out to do at the start of the year. But we are undaunted. Why? Because the resolutions … Read More

The Best Business Advice…

December 19, 2018Career Insight

The best business advice I’ve ever gotten or given is that you should always be looking for your next hire. Without an active recruitment strategy, your company doesn’t have a future.  I am looking for our next hire right now. That’s because we just made two great hires. I am thrilled to share that Rena … Read More