Sometimes Facts Are Better Than Storytelling In Persuasion

Storytelling is all the rage – well it’s always been all the rage, witness Oedipus Rex ,The Epic of Gilgamesh, the Bible, Pride & Prejudice. As a business though, storytelling has come into vogue as the purpose of or method of communication, sometimes to the detriment of communicating.  Strong stories, that are simple, emotional, truthful,…

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