5 Strategies To Maximize Influencer Campaigns

By Liz O'Donnell | January 8, 2020
5 Things To Remember For Good Influencer Campaigns

When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the…

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