The Dos and Don’ts of Navigating a Public Relations Crisis

by Gabriel Muñoz Within the last year, celebrities and brands have faced a similar problem: What is the best strategy when a public relations crisis occurs? Recently, Taylor Swift and Ticketmaster, Lizzo, Dylan Mulvaney and Bud Light, Drew Barrymore, and more chose to make public statements, offering up an explanation or apology for their actions,…

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4 Steps To Breaking Through With Transparent Communication

It’s no secret we live in a world where consumers are overwhelmed with the number of  choices they have almost every product category. With “substitutes and alternatives available at every turn,” it’s crucial that your brand stands out. Successful brands with longevity communicate with simple and transparent language why consumers should choose their option over…

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