Marketing Wine from a Difficult Vintage

By Liz O'Donnell | July 6, 2022

By Patricia Denci The allure of wine is how it changes in the bottle from one vintage to the next. Even within the exact same vineyard, grapes and winemaking techniques vary from year to year as Mother Nature leaves her indelible mark on each vintage. Some years prove to be more challenging than others. As…

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The Top 4 Differences Between Wine PR & Food PR

By Liz O'Donnell | November 6, 2019
What are the differences between wine pr and food pr

“We need PR” is a common phrase we hear from potential clients, but not all types of public relations are the same – wine PR and food PR are very different. There are intricacies specific to each industry, even within a category such as food and beverage. The devil is always in the details. It’s…

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