Posts by jessica@pilgrimdesign.info

By: Catherine Bormann Artificial Intelligence (AI) is shaping the future of newsrooms. If you haven’t started to think about how this will affect your media relations strategy moving forward, now is the time. It’s estimated that 50% of newsrooms are utilizing generative AI tools, and PR professionals will be left behind if they don’t adapt…

The Rise of ChatGPT and Generative AI “May occasionally generate incorrect information.” “May occasionally produce harmful instructions or biased content.” “Limited knowledge of world and events after 2021.” These are the three “warnings” shown to users before they can feed ChatGPT a prompt. Even with these limitations clearly outlined for users to heed, it didn’t…