Communication
Five Takeaways from Muck Rack’s 2026 State of PR Report
PR is changing quickly, with AI reshaping daily workflows, new questions emerging around Generative Engine Optimization (GEO), and increased pressure to prove business impact. Muck Rack, a PR and communications platform used by thousands of companies (including Double Forte) for media relations monitoring and measurement, surveyed 1,115 PR professionals to gather insights for its 2026…
Read MoreHow Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreFrom TikTok to Substack: Where Gen Z is Paying Attention and What That Means for Brands
It’s essential for PR and marketing professionals to show up where Gen Z is paying attention and understand how they get their information.
Read MoreWhy a Surround-Sound Strategy is Essential for Brand Visibility in 2025
By: Catherine Bormann Legacy media alone can no longer keep your brand top of mind—today’s consumers are turning to a diverse mix of platforms for information and engagement. With over 50% of adults under 30 trusting social media nearly as much as national news outlets, the way people consume content has fundamentally changed. To stay…
Read MoreThe Worst-Case Scenario Just Happened, Now What?
Five Tips for Managing During a Crisis We may not know when and we may not know how, but the one thing we do know about crisis, is that it is bound to happen. Once that moment hits, knowing how to respond can bring a calm to the storm. While each crisis situation is unique,…
Read MoreCreating Your Press Release Strategy: Tips for 2025
Ah the press release. An old relic, if you will, of public relations and communications. A staple of many PR strategies for companies large and small. In 2020, our agency declared the press release NOT dead, and four years later, the same still remains true: a good press release will help you “control the message,…
Read MoreWhy Crisis PR Isn’t Just for a Crisis: Three Reasons Brands Should Manage Reputation Consistently
By Maggie Zeman The pandemic changed everything. Fair statement and one we’re all tired of hearing. But the reality is most companies are still dealing with supply chain issues, consumer backlash to price increases or negative fallout from a shift in their competitive landscape. Many are dealing with all three at the same time. Layer…
Read MoreThree PR Trends Shaping 2024’s Communication Landscape
By: Catherine Bormann As trend stories flood in, we’ve got you covered with the top game-changers in PR. No need to sift through countless articles – we did the homework for you. AI, data, and humor are the stars of the show, reshaping how we do PR. Below are three ways to ensure you’re not…
Read MoreWhy Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read MoreHow to Write a Successful Press Release
By Ana Cahuas A press release is a powerful tool for sharing your company’s news. In the ever-changing media landscape, the age-old communications strategy also provides the opportunity to control your message and own your story. But how do you write one that truly stands out? It will require a compelling story angle, a clear…
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