Every Company Needs A Crisis Plan

September 18, 2019Communication, Consulting Services

The old rule of thumb was that a crisis never happened on Monday at 10:30 AM. No, crises always seemed to happen between Friday at 4:30 PM and Monday at 6 AM. Since we started the agency, we’ve handled some doozies – a premeditated murder at a store, salmonella-based recalls, e-coli-based recalls, activist shut-downs, sexual … Read More

What The Cluck? 7 Brand Lessons

August 28, 2019Communication

You would have had to be off the grid and in remote areas of the country in the last two weeks not to have seen or even contributed to Popeyes Louisiana Kitchen’s chicken sandwich phenomena that created over $65 million in equivalent media value  (a measurement we actually eschew)  the space of two weeks.  I … Read More

Improvement Through Inclusion

August 21, 2019Career Insight, Communication, Millennials

Becoming An Upstander, Not A Bystander In Karen Catlin’s book, Better Allies, she addresses the challenges marginalized groups of people face at work, how to spot them along with actionable solutions. In order to do this successfully, Catlin provides practical steps on the path to allyship. Her experience as a woman in tech and years … Read More

Optimizing the Intergenerational Office

August 7, 2019Communication, Millennials

The intergenerational office, a mix of opposing outlooks. Enmeshed in electronics and brandishing college certificates, millennials confront bitter boomers beset by crumbling retirement funds. Economic misfortune has left debt-ridden graduates clamoring out of classrooms and into the same offices where boomers remain, despite having passed their 65-year mark. This is the 21st-century workplace dilemma — … Read More

Time is Money, Time is Limited and Time is Bias

July 24, 2019Communication

  Supported by scientific, psychological, economic research and more, in his book, When: The Scientific Secrets of Perfect Timing, Daniel Pink turns the everyday clock into a neurological barometer. Success, primarily seen as the result of hard-work, benefits a lot from timing. But Pink doesn’t speak of serendipity; rather, he structures success and productivity as … Read More

Travel by Tales: A Summer Book Club

July 3, 2019Communication

As a PR agency that prides itself on creativity, we prioritize an eclectic range of knowledge. From English literature to agriculture, our office contains a variety of different academic and professional backgrounds — heck, our CEO studied medieval history in her academic days. However, saturated in our own work, we can unintentionally become insulated from … Read More

Read More WIRED Magazine

May 22, 2019Communication

Every time I pick up a copy of the newspaper (yes I still read the physical newspaper) yet another long strand of facts confront me. I gather the basics, the who, the what, the where, etc, and proceed to a series of quotes. This is standard news format (more on writing here.) I do my … Read More

Breaking Down Bias and Building Trust

April 30, 2019Communication

In 2018, a Knight Foundation and Gallup Poll reported that a majority of adults in the U.S. have lost trust in the news media due to perceived bias and inaccuracy in reporting. This is a problem for PR professionals along with the clients we serve. We build reputations for our clients and we build them … Read More

An Image is Worth A Thousand Clicks

April 24, 2019Communication, Content Marketing

When headlines fail to drive interest, reads or clicks, images can pick up the slack. Have a human interest story? The right image can ring the emotional register and make a lasting impact. We’re in the business of storytelling so it’s important to understand not only how images complement the stories we tell but also … Read More

You Can’t Reach New Audiences With Old Language

April 10, 2019Communication, Marketing

We are often tasked with helping clients reach beyond their natural boundaries to gain traction in other markets. More often than not,  the key to getting traction in these new markets, whether they be new locations, industries or audiences is usually using fresh language that resonates with new people. If people outside your bullseye target … Read More