Britney is Free, but Why Won’t the Internet Let Her Be?

May 18, 2022Social Media, Uncategorized

by Gabriel Muñoz In November 2003, “the most famous 21-year-old on the planet,” Britney Spears, sat down with Diane Sawyer for a primetime television special. The now infamous interview was aligned with her soon-to-be-released fourth studio release, “In the Zone,” but the album was mainly sidelined for more “juicier” topics, including her tabloid-fueled breakup with … Read More

There’s No ‘I’ In Knee Surgery

March 16, 2022Communication, Uncategorized

By Maggie Zeman Recently, I experienced a great reminder about the critical role teams and company values play in everyday work life. I just joined the estimated 800,000 Americans who endure knee surgery each year. As common as the procedure is, sports injuries (any injury really) are painful, can be isolating at the least and … Read More

Why Context Is Queen

February 23, 2022Communication

Lately we’ve been talking about context at Double Forte. If content is king, then context is clearly queen. Your content needs context. Content is the what; context is the why. Context gives content meaning and helps audiences connect with your message. Without context a blog post is just words, a video just moving images. With context, they can become hope, a … Read More

4 Social Media Platform Updates You Missed in 2021

January 5, 2022Social Media, Uncategorized

by Alexis Karis Just as fast as the world seems to change (hello Omicron and lockdown deja-vu…), so does social media. It seems like every platform from Instagram to Facebook to LinkedIn has new features and updates rolling out constantly – both small and sometimes large. We know that a New Year brings with it … Read More

3 Tips for Vetting and Selecting Influencers for Your Brand’s Campaign

December 29, 2021Social Media

When you hear the word “influencer,” what comes to mind? Visions of a gorgeous, millennial woman showing off the trendiest clothes and accessories on Instagram? Or maybe you think of an athleisurewear -clad teenager dancing in their living room on TikTok. Either way, as long as social media platforms allow creators to monetize their content, … Read More

7 Social Media Strategies for 2022

November 18, 2021Social Media

In the midst of planning season, it’s time to take stock of your social media strategies. The rules of engagement continue to change as the world continues to evolve along with the pandemic. Therefore, the way you engage with key constituents must evolve too. Here are seven social media strategies to consider for 2022: Podcasts … Read More

To Disclose or Not to Disclose: Transparency in Alcohol Social Media

October 14, 2021Social Media

Influencer marketing for alcohol brands can feel like running through a minefield of countless legal pitfalls such as using proper disclosures, not promoting excessive drinking, not sharing content with minors under the legal drinking age and more. This September a group of 13 public relations and advertising agencies announced a commitment to a global standard … Read More