Don’t Be A Slacktivist

August 1, 2022Communication

The world we live in has been particularly charged with social and political issues over the last several years. 2020 was the year the pandemic turned everything upside down, disproportionately impacting marginalized communities; it’s also the year George Floyd was killed, shining a light on the systemic racial injustice that remains in this country. Since … Read More

Britney is Free, but Why Won’t the Internet Let Her Be?

May 18, 2022Social Media, Uncategorized

by Gabriel Muñoz In November 2003, “the most famous 21-year-old on the planet,” Britney Spears, sat down with Diane Sawyer for a primetime television special. The now infamous interview was aligned with her soon-to-be-released fourth studio release, “In the Zone,” but the album was mainly sidelined for more “juicier” topics, including her tabloid-fueled breakup with … Read More

There’s No ‘I’ In Knee Surgery

March 16, 2022Communication, Uncategorized

By Maggie Zeman Recently, I experienced a great reminder about the critical role teams and company values play in everyday work life. I just joined the estimated 800,000 Americans who endure knee surgery each year. As common as the procedure is, sports injuries (any injury really) are painful, can be isolating at the least and … Read More

Why Context Is Queen

February 23, 2022Communication

Lately we’ve been talking about context at Double Forte. If content is king, then context is clearly queen. Your content needs context. Content is the what; context is the why. Context gives content meaning and helps audiences connect with your message. Without context a blog post is just words, a video just moving images. With context, they can become hope, a … Read More