Read More WIRED Magazine

May 22, 2019Communication

Every time I pick up a copy of the newspaper (yes I still read the physical newspaper) yet another long strand of facts confront me. I gather the basics, the who, the what, the where, etc, and proceed to a series of quotes. This is standard news format (more on writing here.) I do my … Read More

Breaking Down Bias and Building Trust

April 30, 2019Communication

In 2018, a Knight Foundation and Gallup Poll reported that a majority of adults in the U.S. have lost trust in the news media due to perceived bias and inaccuracy in reporting. This is a problem for PR professionals along with the clients we serve. We build reputations for our clients and we build them … Read More

An Image is Worth A Thousand Clicks

April 24, 2019Communication, Content Marketing

When headlines fail to drive interest, reads or clicks, images can pick up the slack. Have a human interest story? The right image can ring the emotional register and make a lasting impact. We’re in the business of storytelling so it’s important to understand not only how images complement the stories we tell but also … Read More

You Can’t Reach New Audiences With Old Language

April 10, 2019Communication, Marketing

We are often tasked with helping clients reach beyond their natural boundaries to gain traction in other markets. More often than not,  the key to getting traction in these new markets, whether they be new locations, industries or audiences is usually using fresh language that resonates with new people. If people outside your bullseye target … Read More

What Journalism Majors Can Learn In PR Internships

April 3, 2019Career Insight, Communication

From PR Internships To Print  Spring Break is over and students abound are trading in swimsuits for school books. Their transition from sun to school brings both glum thoughts of assignments, exams, and projects and important questions about professional development. Should a student get a summer job, internship or serve as a research apprentice? Forbes … Read More

The Women of Congress Get It

February 6, 2019Communication, Uncategorized

If last night’s State of the Union address taught us anything, it’s that the women of Congress get it. It being social media, of course. As you must have noticed, or at least heard, female members of Congress dressed in “suffragist-white” for the speech as a nod to women’s rights. And then they sat together … Read More

It Starts With Who

January 9, 2019Communication

A common misperception among communications professionals is that “what” is the most important element of any strategy. As in, “What’s the message?” “What are the key points?” “What are we trying to accomplish?” They’re all good questions, but they shouldn’t be the first ones you ask, or, answer.  You have to start with “who.”  Who are you … Read More

What LinkedIn and The Wall Street Journal Have In Common

October 24, 2018Communication

The Wall Street Journal is, in media relations world, the holy grail. A neutral-to-positive story on B1 delivers instant awareness among an incredibly tight audience of highly relevant professionals – competitors, investors, and potential investors, partners and market makers – to any business. Back in the day (ok, last Tuesday) when we asked prospective clients … Read More

Do Your Employees Vote?

October 17, 2018Career Insight, Communication

As you know, November 6 is election day in the U.S. and here at Double Forte we take our civic duties seriously. And so to foster a culture of engagement, accountability, and even civil discourse, this year we’ve updated our employee handbook to encourage the team to get out and vote. We’ve always allotted some … Read More

Taylor Swift Uses Her Influence For Democracy

October 10, 2018Communication, Digital, Marketing

Influencer Marketing, as we’ve talked about for, is all the rage in the marketing mix. As we’ve described this freshly-coined “discipline” will definitely evolve but is not going anywhere but up in importance. For brands that means another arrow in the quiver to communicate with audiences new and old — communications is the art of … Read More