4 Steps To Breaking Through With Transparent Communication

February 20, 2020Communication

It’s no secret we live in a world where consumers are overwhelmed with the number of  choices they have almost every product category. With “substitutes and alternatives available at every turn,” it’s crucial that your brand stands out. Successful brands with longevity communicate with simple and transparent language why consumers should choose their option over … Read More

Simplify Ruthlessly

February 13, 2020Communication

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak,” the renowned abstract expressionist Hans Hofmann is credited with saying.  I am not an artist, well not of the visual type, although I’m assured by my artistic friends and The Wall Street Journal  that indeed Abstract Expressionism is the discipline … Read More

5 More strategies to Maximize Influencer Campaigns

February 5, 2020Social Media, Uncategorized

Last month, my colleague Emily shared an excellent post on the best practices for, and advantages of, orchestrating influencer campaigns. You can read her 5 strategies to maximize influencer campaigns here. As she noted, brands are projected to spend up to $15 billion on influencer marketing  by 2020, according to Business Insider. She also noted, … Read More

Yes, Virginia, You Still Need A Media Kit

January 16, 2020Communication

“Media Kits are so linear and old school Lee, we don’t need one,” stated the PR manager who did a one-day boot camp with us to work through her company’s strategy, messaging, communication initiatives and plans for the year.  I gathered myself before responding. (Double Forte peeps have told me that I should never play … Read More

5 Strategies To Maximize Influencer Campaigns

January 8, 2020Social Media

When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the … Read More

3 Social Media Trends To Stay Relevant in 2020

January 2, 2020Social Media

We’ve combed through the many, many, many 2020 trend lists and pulled out our top three favorites to keep in mind as we look to finalize 2020 communications plans and strategies. While the meteoric rise of TikTok gets all the splashy coverage (shout out to Reese Witherspoon for bringing it mainstream), we’ve zeroed in on … Read More

3 Steps To 2020 Planning That Will Deliver

October 30, 2019Communication

Planning season is in full swing at Double Forte and the 2020 plan ideas are flying thick and fast in all of our brainstorms and planning sessions. A new annual plan always starts with so much opportunity and optimism: “What if?!” and “We could…!” and “Imagine that…”  And then the hard part starts: deciding what … Read More

PR Problems Don’t Exist

October 16, 2019Communication

As the CEO of a PR agency I’ve heard a variation of “we have  PR problems” a lot. And when someone calls to tell me that somebody or some company needs Double Forte’s help because they “have a PR problem,” I take a deep breath and hoist the big red flag at my desk.  Eventually … Read More

Sometimes Facts Are Better Than Storytelling In Persuasion

October 11, 2019Communication

Storytelling is all the rage – well it’s always been all the rage, witness Oedipus Rex ,The Epic of Gilgamesh, the Bible, Pride & Prejudice. As a business though, storytelling has come into vogue as the purpose of or method of communication, sometimes to the detriment of communicating.  Strong stories, that are simple, emotional, truthful, … Read More