How to Write a Successful Press Release

May 3, 2023Communication, Public Relations

By Ana Cahuas A press release is a powerful tool for sharing your company’s news. In the ever-changing media landscape, the age-old communications strategy also provides the opportunity to control your message and own your story. But how do you write one that truly stands out? It will require a compelling story angle, a clear … Read More

Four Key Takeaways from the 2023 Social Media Marketing World Conference

March 22, 2023Content Marketing, Marketing, Social Media

by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our … Read More

Five Tips for Curating a Successful Influencer Event

February 14, 2023Public Relations, Social Media

By Lauren Trieschmann There’s no denying that in this age of technology, social media influencers have a massive – you guessed it – influence on consumers. Whereas journalists can take weeks or months to turn a story around, influencers have the ability to create and share content instantaneously, resulting in immediate exposure for your brand. … Read More

5 Reasons To Double Down On PR During a Downturn

November 2, 2022Communication

By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among … Read More

5 Reasons Local News is Essential to Your Comms Strategy

September 28, 2022Communication

For so many brands and services, coverage in national newspapers, magazines and media outlets is of the utmost importance. Endorsements, features, and stories from these types of publications can go a long way very quickly to build credibility and recognition for a company. While national publications are often favored, local news is equally important. When … Read More

Don’t Be A Slacktivist

August 1, 2022Communication

The world we live in has been particularly charged with social and political issues over the last several years. 2020 was the year the pandemic turned everything upside down, disproportionately impacting marginalized communities; it’s also the year George Floyd was killed, shining a light on the systemic racial injustice that remains in this country. Since … Read More