Communication
Why Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read MoreHow to Write a Successful Press Release
By Ana Cahuas A press release is a powerful tool for sharing your company’s news. In the ever-changing media landscape, the age-old communications strategy also provides the opportunity to control your message and own your story. But how do you write one that truly stands out? It will require a compelling story angle, a clear…
Read More5 Reasons To Double Down On PR During a Downturn
By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among…
Read More5 Reasons Local News is Essential to Your Comms Strategy
For so many brands and services, coverage in national newspapers, magazines and media outlets is of the utmost importance. Endorsements, features, and stories from these types of publications can go a long way very quickly to build credibility and recognition for a company. While national publications are often favored, local news is equally important. When…
Read More3 Reasons Why Podcasts Should Be Included in Your Communications Strategy
Twenty-five years ago, reading the daily newspaper with a cup of coffee was a ubiquitous component of the average American’s morning routine. On the car ride to work, a radio talk show was likely playing in the background. Virtually every American household had at least one TV set, according to US Info. Now, over two…
Read MoreThe Clock Continues to Go ‘TikTok’ on Instagram’s Relevance as a Push to ‘BeReal’ Commences
When the third, seventh and nineteenth most followed users on Instagram (totaling over 882,000,000 followers) publicly state that your app has a problem, it might be time for a change – or is it too late? On Monday, July 25th, Kylie Jenner and her sisters, Kim and Kourtney Kardashian, shared a meme that instantly went…
Read MoreDon’t Be A Slacktivist
The world we live in has been particularly charged with social and political issues over the last several years. 2020 was the year the pandemic turned everything upside down, disproportionately impacting marginalized communities; it’s also the year George Floyd was killed, shining a light on the systemic racial injustice that remains in this country. Since…
Read MoreMental Health Tips and the 24-Hour News Cycle
By Emily Smith If you work in Communications and Public Relations, it is highly likely that you are consuming the news. It is important to be up to date on the current headlines, consumer trends and competitor news within the industries our clients represent. We also must pay attention to the breaking news being reported.…
Read MoreThere’s No ‘I’ In Knee Surgery
By Maggie Zeman Recently, I experienced a great reminder about the critical role teams and company values play in everyday work life. I just joined the estimated 800,000 Americans who endure knee surgery each year. As common as the procedure is, sports injuries (any injury really) are painful, can be isolating at the least and…
Read More5 Strategies PR Pros Can Implement During Global Uncertainty
By: Catherine Bormann Let’s be honest, being a PR professional the last two years has been challenging. I liken it to walking a tightrope during a raging storm and each time we finally make it safely across we are met with a new storm and a skinnier rope. 2022 was supposed to be our new…
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