By Ana Cahuas A press release is a powerful tool for sharing your company’s news. In the ever-changing media landscape, the age-old communications strategy also provides the opportunity to control your message and own your story. But how do you write one that truly stands out? It will require a compelling story angle, a clear … Read More
by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our … Read More
By Lauren Trieschmann There’s no denying that in this age of technology, social media influencers have a massive – you guessed it – influence on consumers. Whereas journalists can take weeks or months to turn a story around, influencers have the ability to create and share content instantaneously, resulting in immediate exposure for your brand. … Read More
By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among … Read More
For so many brands and services, coverage in national newspapers, magazines and media outlets is of the utmost importance. Endorsements, features, and stories from these types of publications can go a long way very quickly to build credibility and recognition for a company. While national publications are often favored, local news is equally important. When … Read More
Twenty-five years ago, reading the daily newspaper with a cup of coffee was a ubiquitous component of the average American’s morning routine. On the car ride to work, a radio talk show was likely playing in the background. Virtually every American household had at least one TV set, according to US Info. Now, over two … Read More
When the third, seventh and nineteenth most followed users on Instagram (totaling over 882,000,000 followers) publicly state that your app has a problem, it might be time for a change – or is it too late? On Monday, July 25th, Kylie Jenner and her sisters, Kim and Kourtney Kardashian, shared a meme that instantly went … Read More
The world we live in has been particularly charged with social and political issues over the last several years. 2020 was the year the pandemic turned everything upside down, disproportionately impacting marginalized communities; it’s also the year George Floyd was killed, shining a light on the systemic racial injustice that remains in this country. Since … Read More
By Lauren Trieschmann A recent study by Publicis and Twitter revealed that 92% of consumers actively seek out comments about brands, products, or services on social media. Long gone are the days when brands could only rely on a TV commercial, print ad, or billboard to reach the masses. Now, it’s easier, and arguably more … Read More
By Emily Smith If you work in Communications and Public Relations, it is highly likely that you are consuming the news. It is important to be up to date on the current headlines, consumer trends and competitor news within the industries our clients represent. We also must pay attention to the breaking news being reported. … Read More