Marketing
The Wine Industry’s Roadmap for Growth
Reviewing the list of “Hot Brands,” we see three clear themes and trends that these selected brands capitalized on to unlock growth with a younger generation of wine drinkers.
Read MoreFour Key Takeaways from the 2023 Social Media Marketing World Conference
by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our…
Read More4 Ways to Identify your Brand’s Buyer Personas
by Julia Nunes Today, with so many dozens of ways to reach people – and for people to receive or find information – the discipline of identifying the target consumer and how and where they discover or seek to be informed is paramount to efficiently inspiring action. At Double Forte we use buyer personas –…
Read More5 Strategies to Keep Up With Consumer Attitudes
by Ana Cahuas Whether we like it or not, life as we know it is not returning to the pre-2020 routine. Where is the evidence? Consumer behavior. Much has happened globally to shape emerging purchasing attitudes, from working from home to rising inflation. While consumer spending isn’t expected to die down, we can expect it…
Read MoreCan the Wine Industry Survive?
It’s Groundhog Day for the wine industry. Last week Rob McMillan, EVP at Silicon Valley Bank and Founder of the bank’s wine division, delivered his 22nd State of the Wine Industry Report, and as expected, the wine industry continues to have a marketing problem. Double Forte touched on this same issue in a blog post…
Read MoreFour Simple Tips for Leveraging Social Media to Build Your Brand
By Lauren Trieschmann A recent study by Publicis and Twitter revealed that 92% of consumers actively seek out comments about brands, products, or services on social media. Long gone are the days when brands could only rely on a TV commercial, print ad, or billboard to reach the masses. Now, it’s easier, and arguably more…
Read MoreMarketing Wine from a Difficult Vintage
By Patricia Denci The allure of wine is how it changes in the bottle from one vintage to the next. Even within the exact same vineyard, grapes and winemaking techniques vary from year to year as Mother Nature leaves her indelible mark on each vintage. Some years prove to be more challenging than others. As…
Read MoreWelcome to the Never Normal
If 2020 was the new normal, and 2021 was the next normal, that must make 2022 the never normal. So how do we proceed? Instead of crawling across the finish line, we started the year limping out of the gate. If we can’t count on normal – at least not with any foreseeable or predictable…
Read MoreHow One of the World’s “Worst Inventions” Became the “It” Shoe Brand to Own
By Gabriel Muñoz In 2010, Time put out a list of their “50 Worst Inventions,” including products and services ranging “from zany to dangerous to the just plain dumb…some of the world’s bright ideas that just didn’t work.” The only shoe to make the list was Crocs, a brand started in 2002 that the company…
Read MoreBrands Collaborating with Brands for Bigger Impact: 4 Tips You Need to Know
Brand collaborations are nothing new. As consumers, we get excited when we see two favorite brands come together for creative impact. A recent favorite is the Lady Gaga and Oreos collab. As a collaborative brand investment should be, this one is unexpected and fun and engages consumers by inviting them to spread musical messages…
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