Brand collaborations are nothing new. As consumers, we get excited when we see two favorite brands come together for creative impact. A recent favorite is the Lady Gaga and Oreos collab. As a collaborative brand investment should be, this one is unexpected and fun and engages consumers by inviting them to spread musical messages … Read More
For many of us, we are slowly starting to re-enter into the routines we experienced in our pre-pandemic lives. For some people, that means more business and vacation travel, setting the alarm to board the train or bus once again for the office commute, dining out and socializing without the 6-foot buffer between friends and … Read More
The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement … Read More
By Patricia Denci This past Wednesday, Americans were glued to their TV sets watching the inauguration of the 46th President of The United States, Joe Biden. Beyond the words of the presidential oath, the fashion and symbols used during the inauguration by the President, Vice President and attendees spoke volumes. As The New York Times … Read More
Not many people are feeling like “It’s the Most Wonderful Time of the Year” and never has the song “I’ll Be Home for Christmas” carried such gravitas. So, the question brands need to be asking themselves is how can I prevent my customer from having a “Blue Christmas?” The answer is quite simple: copy Kohl’s! … Read More
In the past two months while sheltering at home, I’ve bene invited to a virtual concert, virtual wine tasting, virtual work out class and several virtual happy hours. Suddenly, virtual events have become the norm and even as some states begin to lift stay-at-home orders, it’s likely virtual events will be here to stay. That … Read More
We know the saying actually goes, “The more things change, the more they stay the same,” – just wanted to make sure you were paying attention. And actually, the reverse is true. The more things stay the same, the more they do change. That’s because change is a constant in our lives, our business, and the world. (I … Read More
We are often tasked with helping clients reach beyond their natural boundaries to gain traction in other markets. More often than not, the key to getting traction in these new markets, whether they be new locations, industries or audiences is usually using fresh language that resonates with new people. If people outside your bullseye target … Read More
Influencer Marketing, as we’ve talked about for, is all the rage in the marketing mix. As we’ve described this freshly-coined “discipline” will definitely evolve but is not going anywhere but up in importance. For brands that means another arrow in the quiver to communicate with audiences new and old — communications is the art of … Read More
What do Friedrich Wilhelm Nietzsche and Kim Kardashian have in common? Influence. Nietzsche, if you remember from your Philosophy 101 class, was a German philosopher who scholars say had enormous influence on Western culture. And Kim Kardashian, well she reportedly gets paid $1 million per Instagram post because she influenceslegions of followers. The point is this: influencers are not a … Read More