It’s Groundhog Day for the wine industry. Last week Rob McMillan, EVP at Silicon Valley Bank and Founder of the bank’s wine division, delivered his 22nd State of the Wine Industry Report, and as expected, the wine industry continues to have a marketing problem. Double Forte touched on this same issue in a blog post … Read More
By Lauren Trieschmann A recent study by Publicis and Twitter revealed that 92% of consumers actively seek out comments about brands, products, or services on social media. Long gone are the days when brands could only rely on a TV commercial, print ad, or billboard to reach the masses. Now, it’s easier, and arguably more … Read More
By Patricia Denci The allure of wine is how it changes in the bottle from one vintage to the next. Even within the exact same vineyard, grapes and winemaking techniques vary from year to year as Mother Nature leaves her indelible mark on each vintage. Some years prove to be more challenging than others. As … Read More
If 2020 was the new normal, and 2021 was the next normal, that must make 2022 the never normal. So how do we proceed? Instead of crawling across the finish line, we started the year limping out of the gate. If we can’t count on normal – at least not with any foreseeable or predictable … Read More
By Gabriel Muñoz In 2010, Time put out a list of their “50 Worst Inventions,” including products and services ranging “from zany to dangerous to the just plain dumb…some of the world’s bright ideas that just didn’t work.” The only shoe to make the list was Crocs, a brand started in 2002 that the company … Read More
Brand collaborations are nothing new. As consumers, we get excited when we see two favorite brands come together for creative impact. A recent favorite is the Lady Gaga and Oreos collab. As a collaborative brand investment should be, this one is unexpected and fun and engages consumers by inviting them to spread musical messages … Read More
By Emily Smith For many of us, we are slowly starting to re-enter into the routines we experienced in our pre-pandemic lives. For some people, that means more business and vacation travel, setting the alarm to board the train or bus once again for the office commute, dining out and socializing without the 6-foot buffer … Read More
The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement … Read More
By Patricia Denci This past Wednesday, Americans were glued to their TV sets watching the inauguration of the 46th President of The United States, Joe Biden. Beyond the words of the presidential oath, the fashion and symbols used during the inauguration by the President, Vice President and attendees spoke volumes. As The New York Times … Read More
Not many people are feeling like “It’s the Most Wonderful Time of the Year” and never has the song “I’ll Be Home for Christmas” carried such gravitas. So, the question brands need to be asking themselves is how can I prevent my customer from having a “Blue Christmas?” The answer is quite simple: copy Kohl’s! … Read More