Welcome to the Never Normal

January 19, 2022Marketing

If 2020 was the new normal, and 2021 was the next normal, that must make 2022 the never normal. So how do we proceed? Instead of crawling across the finish line, we started the year limping out of the gate. If we can’t count on normal – at least not with any foreseeable or predictable … Read More

Media: Friend or Foe

June 2, 2021Communication, Marketing, Public Relations

The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement … Read More

Everything Speaks: Inauguration Edition

January 27, 2021Communication, Marketing

By Patricia Denci This past Wednesday, Americans were glued to their TV sets watching the inauguration of the 46th President of The United States, Joe Biden. Beyond the words of the presidential oath, the fashion and symbols used during the inauguration by the President, Vice President and attendees spoke volumes. As The New York Times … Read More

What Brands Can Learn from Kohl’s Holiday Commercial

November 11, 2020Marketing

Not many people are feeling like “It’s the Most Wonderful Time of the Year” and never has the song “I’ll Be Home for Christmas” carried such gravitas. So, the question brands need to be asking themselves is how can I prevent my customer from having a “Blue Christmas?” The answer is quite simple: copy Kohl’s! … Read More

The More Things Stay the Same

July 31, 2019Marketing

We know the saying actually goes, “The more things change, the more they stay the same,” – just wanted to make sure you were paying attention. And actually, the reverse is true. The more things stay the same, the more they do change.  That’s because change is a constant in our lives, our business, and the world. (I … Read More

You Can’t Reach New Audiences With Old Language

April 10, 2019Communication, Marketing

We are often tasked with helping clients reach beyond their natural boundaries to gain traction in other markets. More often than not,  the key to getting traction in these new markets, whether they be new locations, industries or audiences is usually using fresh language that resonates with new people. If people outside your bullseye target … Read More