In the past two months while sheltering at home, I’ve bene invited to a virtual concert, virtual wine tasting, virtual work out class and several virtual happy hours. Suddenly, virtual events have become the norm and even as some states begin to lift stay-at-home orders, it’s likely virtual events will be here to stay. That … Read More
We know the saying actually goes, “The more things change, the more they stay the same,” – just wanted to make sure you were paying attention. And actually, the reverse is true. The more things stay the same, the more they do change. That’s because change is a constant in our lives, our business, and the world. (I … Read More
We are often tasked with helping clients reach beyond their natural boundaries to gain traction in other markets. More often than not, the key to getting traction in these new markets, whether they be new locations, industries or audiences is usually using fresh language that resonates with new people. If people outside your bullseye target … Read More
Influencer Marketing, as we’ve talked about for, is all the rage in the marketing mix. As we’ve described this freshly-coined “discipline” will definitely evolve but is not going anywhere but up in importance. For brands that means another arrow in the quiver to communicate with audiences new and old — communications is the art of … Read More
What do Friedrich Wilhelm Nietzsche and Kim Kardashian have in common? Influence. Nietzsche, if you remember from your Philosophy 101 class, was a German philosopher who scholars say had enormous influence on Western culture. And Kim Kardashian, well she reportedly gets paid $1 million per Instagram post because she influenceslegions of followers. The point is this: influencers are not a … Read More
Brands continue to turn to influencer marketing to reach the audiences that matter most to them. That’s because influencer marketing creates trust when done right. But most likely it’s because most marketers agree that a strong influencer marketing program, delivers 11x higher ROI than other forms of digital marketing. As you build your influencer marketing campaigns, … Read More
And just like that it’s April. The first quarter is behind us, we’re well into the groove of 2018, and its smooth sailing, right? If your brand maintains a presence on social media (which it should) this couldn’t be further from the truth. In the past 90 days alone, we’ve been hit with so many … Read More
The biggest winners from Sunday’s Academy Awards don’t even have SAG cards. They weren’t dressed in designer couture – didn’t even walk the red carpet, or give the camera a coy wink from their seats. No, in fact, they didn’t spend a single dime to be there, and still they left the ceremony rich with … Read More
It’s impossible to ignore the collective roar and rise of women lately, and there is no better time to acknowledge this ‘moment’ than now as we head into March, which brings us Women’s History Month and International Women’s Day. This week alone, Double Forte’s social feeds have been chock full of gorgeous photos from the … Read More
