Marketing
How Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreHow Big Business is Cashing in On America’s Nostalgia Obsession
From 2000s movie sequels to plush pendants called Labubus, nostalgia is big business…again. And corporations are cashing in.
Read MoreThree Cost-Conscious Trends Reshaping Culture
In 2025, consumers embrace small luxuries, at-home rituals, and affordable dupes to stay stylish and joyful without overspending.
Read MoreHow Charli xcx Turned 2024 “Brat” Through Color, Community, and Collaboration
by Gabriel Muñoz 2024 was brat. From a new way of life (“Brat Summer”) to the viral TikTok “Apple” dance, Charli xcx’s sixth studio album, brat, not only became a global cultural phenomenon but morphed into its very own aesthetic. Even Collins Dictionary declared “brat” its Word of the Year and defined it as “a…
Read More2025 Trendspotting: Personalization Is Real
It’s December, which means it’s time for predictions and forecasts for the new year. We love trendspotting at Double Forte. While we’re not in the “prediction” business, our day-to-day work has us scouring data, articles and posts, talking to our friends in the media and conducting company and brand research on behalf of our clients.…
Read More5 Questions to Ask Before Hosting a Brand Event
Before jumping in and overspending on an event, consider these five questions to make sure your brand activation is as effective as possible.
Read MoreThe Wine Industry’s Roadmap for Growth
Reviewing the list of “Hot Brands,” we see three clear themes and trends that these selected brands capitalized on to unlock growth with a younger generation of wine drinkers.
Read MoreFour Key Takeaways from the 2023 Social Media Marketing World Conference
by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our…
Read More4 Ways to Identify your Brand’s Buyer Personas
by Julia Nunes Today, with so many dozens of ways to reach people – and for people to receive or find information – the discipline of identifying the target consumer and how and where they discover or seek to be informed is paramount to efficiently inspiring action. At Double Forte we use buyer personas –…
Read More5 Strategies to Keep Up With Consumer Attitudes
by Ana Cahuas Whether we like it or not, life as we know it is not returning to the pre-2020 routine. Where is the evidence? Consumer behavior. Much has happened globally to shape emerging purchasing attitudes, from working from home to rising inflation. While consumer spending isn’t expected to die down, we can expect it…
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