By Ana Cahuas A press release is a powerful tool for sharing your company’s news. In the ever-changing media landscape, the age-old communications strategy also provides the opportunity to control your message and own your story. But how do you write one that truly stands out? It will require a compelling story angle, a clear … Read More
By Lauren Trieschmann There’s no denying that in this age of technology, social media influencers have a massive – you guessed it – influence on consumers. Whereas journalists can take weeks or months to turn a story around, influencers have the ability to create and share content instantaneously, resulting in immediate exposure for your brand. … Read More
What was your first job? You may have worked in a restaurant in high school, or maybe in college you had an internship. My first job was in a barn, and it started before I can remember. I had the privilege of growing up on a Wisconsin dairy farm. Going out to the barn at … Read More
With apologies to the Bard, to tweet or not to tweet, that is the question about Twitter. What should businesses do on Twitter given all of the changes and, frankly, chaos that have been reported about one of the OG social platforms to make it past 2005? It’d be fruitless to point you to one … Read More
By: Catherine Bormann Q4 is upon us and that means finishing the year strong for our clients especially when it comes to clinching end of year media hits. To secure Q4 coverage you need a media relations strategy that extends beyond gift guide inclusion. Getting your client on a national gift guide takes months of … Read More
Twenty-five years ago, reading the daily newspaper with a cup of coffee was a ubiquitous component of the average American’s morning routine. On the car ride to work, a radio talk show was likely playing in the background. Virtually every American household had at least one TV set, according to US Info. Now, over two … Read More
By Emily Smith If you work in Communications and Public Relations, it is highly likely that you are consuming the news. It is important to be up to date on the current headlines, consumer trends and competitor news within the industries our clients represent. We also must pay attention to the breaking news being reported. … Read More
By: Catherine Bormann Competing for consumers’ attention and gaining their trust is an increasingly difficult task for small businesses that lack a strong PR plan. In fact, many small businesses don’t rank PR as a top need, unlike many medium and large sized businesses who believe PR is a priority regardless of budget. Bill Gates … Read More
BY CATHERINE BORMANN The great resignation has leaders and HR professionals working around the clock to solve the seemingly impossible global talent shortage. According to a Paychex Pulse of HR Report, which surveyed 1,000 HR decision-makers, 98% of HR leaders say the pandemic has transformed their role and 70% say this has been one of … Read More
The kickoff of 2021 brought anticipation at the thought of being back together. Cautiously, we all watched the news as vaccinations began to roll out in huge numbers during the spring. With optimism we saw cases plummet and hopes rise for the opportunity to engage with our media friends in person at wineries once more. … Read More