Public Relations
Five Takeaways from Muck Rack’s 2026 State of PR Report
PR is changing quickly, with AI reshaping daily workflows, new questions emerging around Generative Engine Optimization (GEO), and increased pressure to prove business impact. Muck Rack, a PR and communications platform used by thousands of companies (including Double Forte) for media relations monitoring and measurement, surveyed 1,115 PR professionals to gather insights for its 2026…
Read MoreHow Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreTop 3 Takeaways from The PR Net Future Focus 2025 Conference
The pace of change in Public Relations can be dizzying. As part of our efforts to stay on top of trends in the industry, my colleague Patricia and I attended a one-day conference in NYC – The PR Net Future Focus Marketing & Communications Industry Conference in April. With ten sessions throughout the day hosted…
Read MoreWhy a Surround-Sound Strategy is Essential for Brand Visibility in 2025
By: Catherine Bormann Legacy media alone can no longer keep your brand top of mind—today’s consumers are turning to a diverse mix of platforms for information and engagement. With over 50% of adults under 30 trusting social media nearly as much as national news outlets, the way people consume content has fundamentally changed. To stay…
Read MoreWhy Doug’s Winter Party Went Viral
By Ana Cahuas “4pm until the cops arrive” read 87-year-old Doug Turner’s handwritten Winter Party invitation. Doug and his late wife hosted an annual Winter Solstice party, inviting a handful of their neighbors in Bucks County, Pennsylvania. Doug has since kept the tradition alive, delivering handwritten invitations to his neighbors in person. When a community…
Read MoreCreating Your Press Release Strategy: Tips for 2025
Ah the press release. An old relic, if you will, of public relations and communications. A staple of many PR strategies for companies large and small. In 2020, our agency declared the press release NOT dead, and four years later, the same still remains true: a good press release will help you “control the message,…
Read MoreThe Importance of Competitive Monitoring in Public Relations
Public Relations is a fast-paced field. As good as any PR plan is when it is created, the world and therefore the news cycle will change quickly after a plan is created. Rather than always executing a plan in its original form, PR professionals must be adaptable to current events and trends. While we can…
Read MoreThree PR Trends Shaping 2024’s Communication Landscape
By: Catherine Bormann As trend stories flood in, we’ve got you covered with the top game-changers in PR. No need to sift through countless articles – we did the homework for you. AI, data, and humor are the stars of the show, reshaping how we do PR. Below are three ways to ensure you’re not…
Read MoreWhy Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read MoreSEO & PR: Let’s Link Up
Search Engine Optimization (SEO) can be augmented with successful digital Public Relations (PR) campaigns.
Read More