How to Write a Successful Press Release

May 3, 2023Communication, Public Relations

By Ana Cahuas A press release is a powerful tool for sharing your company’s news. In the ever-changing media landscape, the age-old communications strategy also provides the opportunity to control your message and own your story. But how do you write one that truly stands out? It will require a compelling story angle, a clear … Read More

Five Tips for Curating a Successful Influencer Event

February 14, 2023Public Relations, Social Media

By Lauren Trieschmann There’s no denying that in this age of technology, social media influencers have a massive – you guessed it – influence on consumers. Whereas journalists can take weeks or months to turn a story around, influencers have the ability to create and share content instantaneously, resulting in immediate exposure for your brand. … Read More

3 Tips to Keep Media Relations on Track During the Holidays

October 26, 2022Public Relations

By: Catherine Bormann Q4 is upon us and that means finishing the year strong for our clients especially when it comes to clinching end of year media hits. To secure Q4 coverage you need a media relations strategy that extends beyond gift guide inclusion. Getting your client on a national gift guide takes months of … Read More

3 Ways To Deploy The Power of PR Amid the Great Resignation

October 20, 2021Public Relations

BY CATHERINE BORMANN The great resignation has leaders and HR professionals working around the clock to solve the seemingly impossible global talent shortage. According to a Paychex Pulse of HR Report, which surveyed 1,000 HR decision-makers, 98% of HR leaders say the pandemic has transformed their role and 70% say this has been one of … Read More