4 Key Considerations for Sharing Sponsored Content

March 20, 2019Digital, Uncategorized

According to the Interactive Advertising Bureau (IAB), branded, or sponsored, content is content that is “sponsored by/promoted by a brand that is non-promotional in nature.” Native advertising is the paid distribution of that content. When brands like The Washington Post and New York Times publish sponsored editorial content, it’s safe to say this form of advertising revenue … Read More

The Women of Congress Get It

February 6, 2019Communication, Uncategorized

If last night’s State of the Union address taught us anything, it’s that the women of Congress get it. It being social media, of course. As you must have noticed, or at least heard, female members of Congress dressed in “suffragist-white” for the speech as a nod to women’s rights. And then they sat together … Read More

26 Ways to Come Up with Blog Post Ideas

January 30, 2019Content Marketing, Uncategorized

You know having a blog for your brand is necessary, right? What you don’t know is how the heck you will be able to maintain it. Fret not. We’ve got 26 ways for you to come up with blog post ideas. Answer a customer’s question. Ask (and answer): what does a new business prospect need … Read More

Blurry Lines Come Into Focus in Netflix Fyre Documentary

January 23, 2019Uncategorized

I watched the documentary, Fyre: The Greatest Party That Never Happened, on Netflix last night. It’s totally worth the watch. Of course, for me, watching the movie was work. (That’s my story and I’m sticking to it.) Here at Double Forte we try to avoid the typical PR firm blog posts with lessons learned from … Read More

6 New Year’s Resolutions for 2019

January 2, 2019Uncategorized

Happy New Year! Did you make any resolutions? Yes, we know the statistics that 80 percent of resolutions made on January 1 are abandoned by February and that only 8 percent of people actually achieve what they set out to do at the start of the year. But we are undaunted. Why? Because the resolutions … Read More

Did the Pilgrims Start Fake News?

November 14, 2018Uncategorized

Every year, when I reflect on what I’m thankful for, our clients and colleagues rank at the top of the list. But this year, I have a three-way tie. This year, more than ever, I am also thankful for a free press. While it’s my job to stay abreast of headlines and trends, and right … Read More

What Friedrich Wilhelm Nietzsche and Kim Kardashian Share

September 20, 2018Marketing, Uncategorized

What do Friedrich Wilhelm Nietzsche and Kim Kardashian have in common? Influence. Nietzsche, if you remember from your Philosophy 101 class, was a German philosopher who scholars say had enormous influence on Western culture. And Kim Kardashian, well she reportedly gets paid $1 million per Instagram post because she influenceslegions of followers. The point is this: influencers are not a … Read More

5 Influencer Marketing Trends to Be Aware Of

September 12, 2018Marketing, Uncategorized

Brands continue to turn to influencer marketing to reach the audiences that matter most to them. That’s because influencer marketing creates trust when done right. But most likely it’s because most marketers agree that a strong influencer marketing program, delivers 11x higher ROI than other forms of digital marketing. As you build your influencer marketing campaigns, … Read More

Wondering About Weed

August 22, 2018Communication, Consulting Services, Uncategorized

As the legalization of cannabis and cannabis-derived products continues – already a $7.2 billion market – the industry is clearly a source of innovation and opportunity. Here at Double Forte, we’ve talked to several interesting CBD (cannabidiol) companies creating nutrition and wellness products. With any prospect, in any industry, before we move forward, we ask … Read More

It’s Time To Take Stock, And Up Your Photo Game

July 18, 2018Uncategorized

If you’ve been following along, you know without a doubt, that a strong content strategy is one of your best marketing tools. That’s because content provides the context about who you are and what you offer – even before a customer experiences it for themselves. Content helps you break through the noise in a crowded marketplace, … Read More