The Case for Fractional CCOs

As we’ve shared before, in these times of incredible change, uncertainty and disruption, communicating efficiently and with radical clarity is integral to not just success but also basic survival as a company, business or brand. Whether for an established customer favorite, a challenger brand, a disruptive new market entry, or a person looking to pivot or deliver…

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Four Trends Shaping the Future of Influencer Marketing

By Catherine Bormann In the last decade influencer marketing has shifted from an experimental tactic for many brands into a primary social media strategy. With over 80% of marketers setting aside specific budgets for influencer partnerships, brands need to produce influencer content that captures consumers’ attention and halts their doom scrolling.  Despite budget cuts amid…

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Four Highlights from Natural Products Expo West 2024

By Lauren Trieschmann Last year we covered the top trends at Natural Products Expo West, an annual event that draws thousands of attendees from around the world looking to sell, buy, showcase, discover, and sample natural foods and other natural products. This year, we’re back to share highlights from the 2024 event, which hosted upwards…

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 No, It’s Not Who You Know

Prospects, and even clients, often ask us to talk about our relationships with the media. And while cultivating and maintaining solid ties with journalists, editors, and influencers is something we do all the time, it plays a much less important role than it did 5 years ago. Today it’s helpful but not necessary. Wait, what?…

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What is Newsjacking and How to Use it to Stay Relevant

By Ana Cahuas As a PR professional, I start every morning reading the news. This is a crucial step in analyzing trends and identifying opportunities to pitch clients to relevant media contacts. While the constant flow of news can be overwhelming, staying informed on current events and cultural trends is an essential part of a…

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Tick Tock (no really, not Tiktok)

Why does it take so long to get results? If we had a nickel for every time a client asked us that question, we would have retired a long time ago. But why does public relations, and specifically media relations, take so long? How long until you can expect to see tangible results? The answer…

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Navigating the Modern Brand Ambassador Landscape: Five Steps to Success

Brand ambassador programs remain a potent tool for brand engagement, excitement, and outreach in 2023. Here are five crucial steps for running a successful brand ambassador program in the current landscape: 1. Select the right representatives for your brand: Your brand ambassadors should exude excitement, engagement, and possess comprehensive knowledge about your company. The selection…

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Fasten Your Seatbelts, It’s Going to Be A VUCA Year

VUCA. Volatility, Uncertainty, Complexity, and Ambiguity. Or, as HBR once described it, the phrase is, “a catchall for “Hey, it’s crazy out there!” In an interview with Fortune Magazine, Jason Girzadas, CEO of Deloitte US, said VUCA is the new normal. I completely agree. It’s a presidential election year, people! As if things weren’t wild…

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The Crystal Ball Chronicles

As 2023 comes to a close, many of us are looking forward to the clean slate that the new year seems to promise. However, the tumultuous and unexpected events and issues, as well as the welcome surprises and good news of 2023, will inevitably impact what’s to come in 2024. With an eye towards how…

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Four Strategies for Media Relations Success in December

By: Catherine Bormann The season of “Let’s circle back after the holidays” is in full swing. While that sounds appealing, in public relations, where timing is critical, postponing pitching until next year is a significant misstep. In fact, the holiday season offers a strategically timed opportunity for PR professionals to pitch current and future opportunities. …

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