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After the last few years, trying to predict anything is a gamble, but what the heck? We’ll give it a try. Here are the communications trends we’re watching for 2023 along with our counsel for capitalizing on them. Traditional Media Continues to Lose Traction, Owned Channels Gain Traction According to the US Census Bureau, in … Read More

By Lee Caraher I started Double Forte 20 years ago with my then business partner Dan Stevens, with a need (earn a living) and a want (do it in a way that didn’t suck our souls out of our bodies) and a conviction, that communication is the most important skill and discipline in business (and … Read More

The ongoing evolution of the media, particularly earned media (stories you don’t pay for), has always been a given. Even so, we used to work with reliable assumptions we knew to be true.  “Used to” being the operative phrase! But after the last two and a half years, those reliable assumptions, like so many other … Read More

Both prospective and current clients often ask us why it takes so long to secure media coverage for their company or brand. “It’s the internet! Doesn’t news coverage happen instantly?” The short answer is no. The long answer requires more context and education about how the media industry works. The first, most important thing to … Read More

This week CNN got managers everywhere worked up again about “quiet quitting.” This concept, which came to fame behind the Great Resignation, is the idea of not quitting your job – just doing the bare minimum at work. Leadership teams are freaking out about it, rightly so, and hopefully examining their company cultures. But it’s … Read More

By Maggie Zeman For brands today, supporting a social cause must be more than a marketing strategy. It’s too easy for brands to get caught in the crossfire between political and social rhetoric and their own consumer base. By engaging in truly purpose-driven marketing, brands can authentically support causes that matter while connecting with key … Read More