Happy New Year! Did you make any resolutions? Yes, we know the statistics that 80 percent of resolutions made on January 1 are abandoned by February and that only 8 percent of people actually achieve what they set out to do at the start of the year. But we are undaunted. Why? Because the resolutions … Read More
Every year, when I reflect on what I’m thankful for, our clients and colleagues rank at the top of the list. But this year, I have a three-way tie. This year, more than ever, I am also thankful for a free press. While it’s my job to stay abreast of headlines and trends, and right … Read More
What do Friedrich Wilhelm Nietzsche and Kim Kardashian have in common? Influence. Nietzsche, if you remember from your Philosophy 101 class, was a German philosopher who scholars say had enormous influence on Western culture. And Kim Kardashian, well she reportedly gets paid $1 million per Instagram post because she influenceslegions of followers. The point is this: influencers are not a … Read More
Brands continue to turn to influencer marketing to reach the audiences that matter most to them. That’s because influencer marketing creates trust when done right. But most likely it’s because most marketers agree that a strong influencer marketing program, delivers 11x higher ROI than other forms of digital marketing. As you build your influencer marketing campaigns, … Read More
As the legalization of cannabis and cannabis-derived products continues – already a $7.2 billion market – the industry is clearly a source of innovation and opportunity. Here at Double Forte, we’ve talked to several interesting CBD (cannabidiol) companies creating nutrition and wellness products. With any prospect, in any industry, before we move forward, we ask … Read More
If you’ve been following along, you know without a doubt, that a strong content strategy is one of your best marketing tools. That’s because content provides the context about who you are and what you offer – even before a customer experiences it for themselves. Content helps you break through the noise in a crowded marketplace, … Read More
Podcasts are the fastest growing media format. Listenership is up 11 percent in the last year with more Americans (42 million) tuning in to podcasts than going to the movies each week. If you’re not hosting your own show (and why aren’t you?), you should consider delivering your message and reaching your target audience as … Read More
And just like that it’s April. The first quarter is behind us, we’re well into the groove of 2018, and its smooth sailing, right? If your brand maintains a presence on social media (which it should) this couldn’t be further from the truth. In the past 90 days alone, we’ve been hit with so many … Read More
The Answer is Not. But Don’t Just Keep Doing The Same Thing. With Facebook in the crosshairs of consumers, investors, lawmakers, and marketers with the latest revelation that it had suspended the data analysis company Cambridge Analytica for allegedly harvesting data from more than 50 million users, the call to #DeleteFacebook seems to have reached … Read More
At Double Forte, our employees (at all experience levels) travel a fair amount on behalf of our clients and for the agency itself; be it conferences, trade shows, networking engagements – the list goes on. I’ve had my share of successes and ‘oh shoot’ moments while traveling for business. Misplaced your computer charger on the … Read More