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Four Strategies for Media Relations Success in December
By: Catherine Bormann The season of “Let’s circle back after the holidays” is in full swing. While that sounds appealing, in public relations, where timing is critical, postponing pitching until next year is a significant misstep. In fact, the holiday season offers a strategically timed opportunity for PR professionals to pitch current and future opportunities. …
Read MoreThe Dos and Don’ts of Navigating a Public Relations Crisis
by Gabriel Muñoz Within the last year, celebrities and brands have faced a similar problem: What is the best strategy when a public relations crisis occurs? Recently, Taylor Swift and Ticketmaster, Lizzo, Dylan Mulvaney and Bud Light, Drew Barrymore, and more chose to make public statements, offering up an explanation or apology for their actions,…
Read MoreNow What Do We Do?
Greetings from the Ever Changing Landscape of Media Relations, Two and half years after COVID shuttered offices – and newsrooms – we’re still seeing shifts in how media companies are adapting to the remote/hybrid/return to office landscape. And that means we’re constantly adapting to new ways of building relationships – especially as face-to-face meetings have…
Read MoreBeverage Industry Forecast: Four Trends to Watch in 2024
By Lauren Trieschmann As we approach the end of the year, we’ve already seen a steady stream of predictions from industry experts and leading brands about what to expect in the beverage space in 2024. Below, we’ve outlined a few notable trends our team will be keeping a close watch on going into the new…
Read MoreThe Irrefutable Power of Data in Media Relations
Today’s media landscape has become increasingly complex—its purview stretched to include social media and trusted influencers, its transparency clouded by sponsored media, and its authenticity called into question by biased reporting. The sheer volume of information available daily is overwhelming and confusing to navigate, making it more and more difficult to reach the audiences that…
Read MoreEmbracing Change: The Wine Industry’s Guide to Connecting with Gen Z
By Ana Cahuas In an industry rooted in tradition, Gen Z is shaking up the vines. With a proclivity for the new and novel, this generation will force the way vintners, distributors, and marketers approach the wine aisle in order to survive. We’ve discussed the need for demonstrating empathy to reach younger target wine consumers,…
Read MoreThree Easy Tips for Maximizing Your Media Outreach
By Lauren Trieschmann We’re going to start by stating the obvious: Media relations is an integral part of a successful public relations strategy. Most PR professionals engage in some form of media outreach daily, whether it’s sending a quick check-in note to a writer, distributing a press release to hundreds of contacts, or anything in…
Read MoreProfit, People and Purpose: How CEOs and Companies Can Be Their Most Authentic Self in the Transparent Age
Abortion rights. Climate change. Banned books. Discrimination. Gun control. LGBTQIA+ issues. Within the last five years, we’ve witnessed CEOs and their companies pushed (or be pushed) to take a stand on social issues like never before. According to the 2023 Edelman Trust Barometer Global Report, 82 and 80 percent of employees expect CEOs to speak…
Read MoreSome thoughts on thought leadership
by Lee Caraher I’ve had so many people ask me about thought leadership lately, I thought I’d share my thoughts here (see what I did there?). 1. What exactly is thought leadership? A thought leader is an expert whose opinion is sought after by others on a specific topic. Thought leaders possess a wealth of expertise and…
Read MoreThree News Stories (and One Crazy Twitter Thread) PR Pros Need to Read Before Implementing an AI-Driven Media Relations Strategy
By: Catherine Bormann Artificial Intelligence (AI) is shaping the future of newsrooms. If you haven’t started to think about how this will affect your media relations strategy moving forward, now is the time. It’s estimated that 50% of newsrooms are utilizing generative AI tools, and PR professionals will be left behind if they don’t adapt…
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