We don’t expect our iPhone batteries to last for days at a time (we wish they would, but we don’t expect it), so why do we think we can work week after week without recharging? The average U.S. employee only takes about 50 percent of their available vacation time. In fact, most take only half … Read More
by Sarah McDonough Looking to build a credible brand through Social Media? Embrace the 30-month mindset. “Let’s make a viral video!” “But can you just, like, buy followers?” Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership … Read More
In case you were holding on to that very untrue idea that all press is good press, read some recent articles about Uber. The ride service company has had it’s share of negative stories – the latest headline that Travis Kalanick has stepped aside as CEO. Uber CEO Travis Kalanick resigns after months of crisis Uber … Read More
Happy Thanksgiving. We hope you have a relaxing and peaceful holiday weekend. We have so much to be thankful for here at Double Forte. Here are just a few of those things: Our clients. We are lucky to work with companies and people who inspire us. Our clients drive us to think creatively, work harder, … Read More
By Liz O’Donnell This week I had the opportunity to address the Marketing To Moms Conference about a segment of moms that are too often ignored: mothers in the sandwich. Currently there are 44 million unpaid family caregivers in the United States and 60 percent of them are women. With 10,000 people turning 65 every … Read More
by Liz O’Donnell PR Week caused quite a stir this week with a debate titled, “Is the Mommy Blog Dead?” If you can get past the title (because we all know better than to call someone who didn’t raise you “mommy” don’t we?), it’s an interesting read. Jessica Gottlieb, founder of Word of Mouth: Women, argued that … Read More
What do virtual reality, hospitality and wine have in common? Top companies in these industries can all say they chose Double Forte as their strategic communications and digital agency. We recently partnered with: Jaunt (virtual reality) AC Hotels – San Jose (part of the Marriott International portfolio) The Hess Collection (wine) We already hit the ground running with these world-class brands, … Read More
By Lee Caraher You never get a second chance at a first impression. I don’t know who said it first, but that person hit the nail on head. When meeting someone new, take these 7 easy steps to make sure the next time you see that person you’re building NOT recovering from the first impression. … Read More
By Megan Busch Social media is necessary these days as the world becomes more digital. Everyday consumers trust social media and frequently turn to social platforms for accurate and reliable information from and about businesses. If you’re new to social media and don’t really know how they work or which platforms are best for you … Read More
By Sarah McDonough At Double Forte, we work hard to ensure our clients are really happy. We also work hard to ensure WE are really happy, while keeping our clients really happy. A lot of business leaders and publications are talking about the importance of work-life balance these days. Having worked for a few different … Read More