TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison, … Read More
Last Wednesday, I emailed our mailing list on our regular monthly schedule. I talked about the hope we see with the coming of Spring, more vaccinations, and stimulus funds helping people in need. This was in stark contrast to the horrific shootings in the Atlanta area that took eight people’s lives at three different spas: six … Read More
by Gabriel Muñoz In February 2008, film director Michael Moore shared his opinion on the world’s fascination with Britney Spears during an interview on Larry King Live: “Why don’t we just leave her alone, and let her just go on with her life?” Moore’s take was seen as sympathetic, especially at a time when the … Read More
Count the Double Forte staff among the 6 million users on Clubhouse. Clubhouse is the new invitation-only, audio-only, social networking app where members having real-time conversations. Users follow other users, plus topics of interest and can start or join chat rooms and themed clubs. And if you want to say something, you can raise your … Read More
By Emily Smith I often wonder about how we – we, the people, of 2020 – are ‘living history.’ I think about how my daughter will grow up and tell colleagues younger than herself, “I was born smack in the middle of THE Pandemic of 2020.” They’ll be polite and listen, maybe even throw … Read More
Well, the game has changed…again. Following the shocking, violent events at the Capitol last week, we are once again walking into a new reality. (I refuse to accept the current state of the union as a new normal.) And the implications of that reality extend to what we do as leaders and communications professionals – … Read More
After months of reckoning over racism and pay inequality at Bon Appétit, the recipe-focused food magazine owned by parent company Condé Nast, promises a brighter road ahead for its staff members, freelance food writers, and readers. The Background On June 8, 2020, a photo of former Bon Appétit editor in chief Adam Rapoport and his … Read More
by Gabriel Munoz In the years since Britney Spears first became a global pop icon, a lot has changed. In fact, the majority of her most iconic moments in pop culture occurred before social media was even a thing. In the early ‘00s, what became a “moment” or not, was dictated by the mainstream media. … Read More
One of the many business lessons we will take away from 2020, is the importance of owning, not only the message, but also, the medium. As we shared in, “Politics, A Pandemic and PR: A Communications Point of View for Late 2020,” it is more important than ever that you manage your brand and connect to your … Read More
Have you ever experienced a client relationship where something is off? Perhaps the client demands to see every pitch you write, or asks to be put in touch directly with your media contacts. They don’t believe you “get” them and no matter how many hours of work you put in, they never think it’s enough. … Read More