4 Trends and Predictions for News Media in 2023

January 18, 2023Uncategorized

by Gabriel Muñoz We’re less than 30 days into 2023 and there seems to be an influx of unfortunate, scary and strange events happening all at once around the world. From an ongoing war in Ukraine, the (almost) three-year-old COVID-19 pandemic ravaging China, atmospheric rivers flooding the West Coast, billionaire and Twitter CEO/owner Elon Musk … Read More

Communications Trends to Watch for 2023

January 11, 2023Uncategorized

After the last few years, trying to predict anything is a gamble, but what the heck? We’ll give it a try. Here are the communications trends we’re watching for 2023 along with our counsel for capitalizing on them. Traditional Media Continues to Lose Traction, Owned Channels Gain Traction According to the US Census Bureau, in … Read More

Yeehaw! The Media Landscape Is the Wild West of PR

October 18, 2022Uncategorized

The ongoing evolution of the media, particularly earned media (stories you don’t pay for), has always been a given. Even so, we used to work with reliable assumptions we knew to be true.  “Used to” being the operative phrase! But after the last two and a half years, those reliable assumptions, like so many other … Read More

WHY GENERATING EARNED MEDIA COVERAGE IS A LONG GAME

September 14, 2022Uncategorized

Both prospective and current clients often ask us why it takes so long to secure media coverage for their company or brand. “It’s the internet! Doesn’t news coverage happen instantly?” The short answer is no. The long answer requires more context and education about how the media industry works. The first, most important thing to … Read More

Are Your Consumers Quietly Quitting? 9 Tips To Increase Engagement

August 31, 2022Uncategorized

This week CNN got managers everywhere worked up again about “quiet quitting.” This concept, which came to fame behind the Great Resignation, is the idea of not quitting your job – just doing the bare minimum at work. Leadership teams are freaking out about it, rightly so, and hopefully examining their company cultures. But it’s … Read More

Reality Check: Is Your Marketing Purpose-Driven?

June 15, 2022Uncategorized

By Maggie Zeman For brands today, supporting a social cause must be more than a marketing strategy. It’s too easy for brands to get caught in the crossfire between political and social rhetoric and their own consumer base. By engaging in truly purpose-driven marketing, brands can authentically support causes that matter while connecting with key … Read More

Britney is Free, but Why Won’t the Internet Let Her Be?

May 18, 2022Social Media, Uncategorized

by Gabriel Muñoz In November 2003, “the most famous 21-year-old on the planet,” Britney Spears, sat down with Diane Sawyer for a primetime television special. The now infamous interview was aligned with her soon-to-be-released fourth studio release, “In the Zone,” but the album was mainly sidelined for more “juicier” topics, including her tabloid-fueled breakup with … Read More