You know those overused words from March and April that none of us ever want to hear again: uncertain and unprecedented? Well we have good news and bad news. The good news: as we head into the final months of this year: they no longer apply. The bad news: that’s because they will be woefully inadequate to describe what’s … Read More
Adjusting brand strategies to rapidly changing environments has become commonplace for most companies these days. Since the onset of COVID-19, brands have had to shift quickly to determine best ways to stay top of mind with their customers. As communicators, we know to keep a watchful eye on our brands and the audiences who love … Read More
Continuing our coverage of Double Forte’s new Trends Report, today we’re taking a closer look at how work will evolve as a result of the COVID-19 pandemic. T We’ve identified 15 consumer trends for “the next normal.” We identified these trends based on what consumer behaviors were developing pre-pandemic, as well as examining how consumer behaviors were … Read More
On 9/11, when I worked for a different PR firm, I closed the offices I ran, with the speedy permission of my boss. I then went to my office to be there just in case a client or an employee needed my or our company’s attention. I told the team to stay home on Wednesday … Read More
Last month, my colleague Emily shared an excellent post on the best practices for, and advantages of, orchestrating influencer campaigns. You can read her 5 strategies to maximize influencer campaigns here. As she noted, brands are projected to spend up to $15 billion on influencer marketing by 2020, according to Business Insider. She also noted, … Read More
According to the Interactive Advertising Bureau (IAB), branded, or sponsored, content is content that is “sponsored by/promoted by a brand that is non-promotional in nature.” Native advertising is the paid distribution of that content. When brands like The Washington Post and New York Times publish sponsored editorial content, it’s safe to say this form of advertising revenue … Read More
If last night’s State of the Union address taught us anything, it’s that the women of Congress get it. It being social media, of course. As you must have noticed, or at least heard, female members of Congress dressed in “suffragist-white” for the speech as a nod to women’s rights. And then they sat together … Read More
You know having a blog for your brand is necessary, right? What you don’t know is how the heck you will be able to maintain it. Fret not. We’ve got 26 ways for you to come up with blog post ideas. Answer a customer’s question. Ask (and answer): what does a new business prospect need … Read More
I watched the documentary, Fyre: The Greatest Party That Never Happened, on Netflix last night. It’s totally worth the watch. Of course, for me, watching the movie was work. (That’s my story and I’m sticking to it.) Here at Double Forte we try to avoid the typical PR firm blog posts with lessons learned from … Read More
Happy New Year! Did you make any resolutions? Yes, we know the statistics that 80 percent of resolutions made on January 1 are abandoned by February and that only 8 percent of people actually achieve what they set out to do at the start of the year. But we are undaunted. Why? Because the resolutions … Read More
