How Brands Are Reaching Gen Z on TikTok

May 5, 2021Communication, Social Media, Uncategorized

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison, … Read More

Accountability and Solidarity

March 24, 2021Content Marketing, Uncategorized

Last Wednesday, I emailed our mailing list on our regular monthly schedule. I talked about  the hope we see with the coming of Spring, more vaccinations, and stimulus funds helping people in need. This was in stark contrast to the horrific shootings in the Atlanta area that took eight people’s lives at three different spas: six … Read More

We’re In the Club!

February 17, 2021Social Media, Uncategorized

Count the Double Forte staff among the 6 million users on Clubhouse. Clubhouse is the new invitation-only, audio-only, social networking app where members having real-time conversations. Users follow other users, plus topics of interest and can start or join chat rooms and themed clubs. And if you want to say something, you can raise your … Read More

The Game Has Changed…Again

January 13, 2021Uncategorized

Well, the game has changed…again. Following the shocking, violent events at the Capitol last week, we are once again walking into a new reality. (I refuse to accept the current state of the union as a new normal.) And the implications of that reality extend to what we do as leaders and communications professionals – … Read More

Your Communications Checklist for 2021

October 21, 2020Content Marketing, Uncategorized

One of the many business lessons we will take away from 2020, is the importance of owning, not only the message, but also, the medium. As we shared in,  “Politics, A Pandemic and PR: A Communications Point of  View for Late 2020,”  it is more important than ever that you manage your brand and connect to your … Read More

How to Deal with A Difficult Client

September 30, 2020Uncategorized

Have you ever experienced a client relationship where something is off? Perhaps the client demands to see every pitch you write, or asks to be put in touch directly with your media contacts. They don’t believe you “get” them and no matter how many hours of work you put in, they never think it’s enough. … Read More