Both prospective and current clients often ask us why it takes so long to secure media coverage for their company or brand. “It’s the internet! Doesn’t news coverage happen instantly?” The short answer is no. The long answer requires more context and education about how the media industry works. The first, most important thing to … Read More
This week CNN got managers everywhere worked up again about “quiet quitting.” This concept, which came to fame behind the Great Resignation, is the idea of not quitting your job – just doing the bare minimum at work. Leadership teams are freaking out about it, rightly so, and hopefully examining their company cultures. But it’s … Read More
By Maggie Zeman For brands today, supporting a social cause must be more than a marketing strategy. It’s too easy for brands to get caught in the crossfire between political and social rhetoric and their own consumer base. By engaging in truly purpose-driven marketing, brands can authentically support causes that matter while connecting with key … Read More
by Gabriel Muñoz In November 2003, “the most famous 21-year-old on the planet,” Britney Spears, sat down with Diane Sawyer for a primetime television special. The now infamous interview was aligned with her soon-to-be-released fourth studio release, “In the Zone,” but the album was mainly sidelined for more “juicier” topics, including her tabloid-fueled breakup with … Read More
In this episode of On The Map podcast, your host Lee Caraher speaks with Tarin Calmeyer. Tarin is a Virtual Corporate Wellness Specialist with Remote Team Wellness. Tarin has been a holistic wellness practitioner for over a decade. She explains that she didn’t love running a clinical practice, but she did have a passion for … Read More
By Maggie Zeman Recently, I experienced a great reminder about the critical role teams and company values play in everyday work life. I just joined the estimated 800,000 Americans who endure knee surgery each year. As common as the procedure is, sports injuries (any injury really) are painful, can be isolating at the least and … Read More
At Double Forte, we consider it our professional duty to watch the Superbowl…commercials. We’re marketers. We have to watch the big game (and eat wings) so we can get a handle on what’s hot and what’s not – and so we can write the obligatory PR firm blog post about it. And this year, this … Read More
By Maggie Zeman Every January like clockwork, the US wine industry anxiously awaits the release of the Silicon Valley Bank State of the Wine Industry Report. Presented at a live virtual event each year, the author Rob McMillan, EVP and founder, Silicon Valley Bank Wine Division, delivers what has become a bellwether for what’s … Read More
by Alexis Karis Just as fast as the world seems to change (hello Omicron and lockdown deja-vu…), so does social media. It seems like every platform from Instagram to Facebook to LinkedIn has new features and updates rolling out constantly – both small and sometimes large. We know that a New Year brings with it … Read More
By Gabriel Muñoz In 2010, Time put out a list of their “50 Worst Inventions,” including products and services ranging “from zany to dangerous to the just plain dumb…some of the world’s bright ideas that just didn’t work.” The only shoe to make the list was Crocs, a brand started in 2002 that the company … Read More