Posts Tagged ‘AI’
How Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreWhat Generative Search Means for PR, Marketing & Owned Media
With the state of AI constantly evolving, communications, PR and marketing pros must maximize impact and stay aware of the potential risks.
Read MoreThree Key Takeaways from Social Media Marketing World 2025
by Gabriel Muñoz Recently, Double Forte team members attended Social Media Examiner’s annual Social Media Marketing World 2025 conference in San Diego. The three-day event is one of the industry’s largest conferences, featuring more than 50 sessions with top creators and marketing leaders discussing the hottest social media trends, tips and tricks. Here are a…
Read MoreThree PR Trends Shaping 2024’s Communication Landscape
By: Catherine Bormann As trend stories flood in, we’ve got you covered with the top game-changers in PR. No need to sift through countless articles – we did the homework for you. AI, data, and humor are the stars of the show, reshaping how we do PR. Below are three ways to ensure you’re not…
Read More4 Trends and Predictions for News Media in 2023
by Gabriel Muñoz We’re less than 30 days into 2023 and there seems to be an influx of unfortunate, scary and strange events happening all at once around the world. From an ongoing war in Ukraine, the (almost) three-year-old COVID-19 pandemic ravaging China, atmospheric rivers flooding the West Coast, billionaire and Twitter CEO/owner Elon Musk…
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