Three PR Trends Shaping 2024’s Communication Landscape

By: Catherine Bormann As trend stories flood in, we’ve got you covered with the top game-changers in PR. No need to sift through countless articles – we did the homework for you. AI, data, and humor are the stars of the show, reshaping how we do PR. Below are three ways to ensure you’re not…

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Four Strategies for Media Relations Success in December

By: Catherine Bormann The season of “Let’s circle back after the holidays” is in full swing. While that sounds appealing, in public relations, where timing is critical, postponing pitching until next year is a significant misstep. In fact, the holiday season offers a strategically timed opportunity for PR professionals to pitch current and future opportunities. …

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Why Genuine Media Relationships Are More Important Than Ever

As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…

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5 Reasons To Double Down On PR During a Downturn

By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among…

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3 Tips to Keep Media Relations on Track During the Holidays

By: Catherine Bormann Q4 is upon us and that means finishing the year strong for our clients especially when it comes to clinching end of year media hits. To secure Q4 coverage you need a media relations strategy that extends beyond gift guide inclusion. Getting your client on a national gift guide takes months of…

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The Power of Loose Touch Communication

When was the last time you called your grandmother? Texted your high school best friend? Emailed your first boss? Reached out to a former colleague? Or followed up with a friend of a friend who did you a favor that one time? Staying in regular communication with our family, friends, mentors, colleagues, and clients (people…

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What I Learned From Karen Wickre’s Book On Networking

Each quarter our team receives three books for our Double Forte book club. This quarter was particularly exciting because we were lucky enough to have Karen Wickre, the author of “Taking the Work Out of Networking” join one of our weekly staff meetings to talk with us about her book, her philosophy and her career. …

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Catching COVID-19 and Being a Team Player

On Wednesday, November 4, 2020 I woke up just like any other day. Opened up my Slack, Zoom and Outlook and began my media monitoring. But, something didn’t feel right. A searing headache started that I couldn’t shake with any amount of water or Advil. “I’m just being paranoid,” I thought to myself. “I can’t…

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5 Things To Do Now in Your Business As We Flatten The Curve

Since January, we have watched Covid-19 grow to a global pandemic responsible for upending our economy, our workplace, and family life. It’s tested any sense of normalcy, and while we adjust to working from home, we’re balancing deadlines with diaper duty and home-schooling our kids or caring for a loved one from afar, all while…

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