Posts Tagged ‘communication’
Why Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read More5 Reasons To Double Down On PR During a Downturn
By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among…
Read More3 Tips to Keep Media Relations on Track During the Holidays
By: Catherine Bormann Q4 is upon us and that means finishing the year strong for our clients especially when it comes to clinching end of year media hits. To secure Q4 coverage you need a media relations strategy that extends beyond gift guide inclusion. Getting your client on a national gift guide takes months of…
Read More5 Strategies PR Pros Can Implement During Global Uncertainty
By: Catherine Bormann Let’s be honest, being a PR professional the last two years has been challenging. I liken it to walking a tightrope during a raging storm and each time we finally make it safely across we are met with a new storm and a skinnier rope. 2022 was supposed to be our new…
Read MoreThe Power of Loose Touch Communication
When was the last time you called your grandmother? Texted your high school best friend? Emailed your first boss? Reached out to a former colleague? Or followed up with a friend of a friend who did you a favor that one time? Staying in regular communication with our family, friends, mentors, colleagues, and clients (people…
Read MoreWhat I Learned From Karen Wickre’s Book On Networking
Each quarter our team receives three books for our Double Forte book club. This quarter was particularly exciting because we were lucky enough to have Karen Wickre, the author of “Taking the Work Out of Networking” join one of our weekly staff meetings to talk with us about her book, her philosophy and her career. …
Read MoreCatching COVID-19 and Being a Team Player
On Wednesday, November 4, 2020 I woke up just like any other day. Opened up my Slack, Zoom and Outlook and began my media monitoring. But, something didn’t feel right. A searing headache started that I couldn’t shake with any amount of water or Advil. “I’m just being paranoid,” I thought to myself. “I can’t…
Read More5 Things To Do Now in Your Business As We Flatten The Curve
Since January, we have watched Covid-19 grow to a global pandemic responsible for upending our economy, our workplace, and family life. It’s tested any sense of normalcy, and while we adjust to working from home, we’re balancing deadlines with diaper duty and home-schooling our kids or caring for a loved one from afar, all while…
Read MoreCommunicating From Home: 5 Tips for Showing Up Well
As our days working from home stretch out ahead of us (and perhaps our grooming and work habits become a bit lax), what we cannot afford to slack on is our communication. Your work wardrobe may have gone casual, but your communication style absolutely cannot. The current situation: stressful times, fluid information, and distributed teams,…
Read MorePIVOTTT! 4 Ways to Pivot PR Strategies to Stay Relevant During the COVID-19 Crisis
At Double Forte, we’re in our fourth week of working remotely – which has been a major pivot for us (most of us work from home one or two days a week; wfh all the time is a totally different ball game). The majority of our team is under shelter-in-place orders in different parts of…
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