How to be a SOS (Source of Sources)

By Gabriel Muñoz In 2023, more than 21,400 news and media jobs were lost, the highest rate recorded since the Great Recession (excluding 2020 after COVID-19 hit). Specific to the “digital, print and broadcast” news subset, 3,087 jobs were lost. Being a journalist in 2024 likely means you are overworked, overwhelmed and underpaid. According to…

Read More

Why Genuine Media Relationships Are More Important Than Ever

As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…

Read More

4 Trends and Predictions for News Media in 2023

by Gabriel Muñoz We’re less than 30 days into 2023 and there seems to be an influx of unfortunate, scary and strange events happening all at once around the world. From an ongoing war in Ukraine, the (almost) three-year-old COVID-19 pandemic ravaging China, atmospheric rivers flooding the West Coast, billionaire and Twitter CEO/owner Elon Musk…

Read More

Read More WIRED Magazine

Our intern thinks we should read more Wired Magazine

Every time I pick up a copy of the newspaper (yes I still read the physical newspaper) yet another long strand of facts confront me. I gather the basics, the who, the what, the where, etc, and proceed to a series of quotes. This is standard news format (more on writing here.) I do my…

Read More