Posts Tagged ‘Twitter tools’
New Year, New Twitter Strategy: Breaking Through Without Sacrificing Voice
If you’ve yet to follow New Jersey’s Twitter account, all I can say is you’re missing out. As a consumer of Twitter (and proud Jersey native, might I add), it’s highly amusing. As a marketer, it reminds me that striking the right balance of authentic voice and entertaining content is no piece of cake –…
Read More7 Rules for Following People on Social Media
Do you think there’s no strategy to who you should follow on social media? Think again. The company we keep matters – in the real word and online. Here are some guidelines for who to follow on social media. A follow reads like an implicit endorsement. If you’re an organic food company, don’t follow McDonalds.…
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