What was your first job? You may have worked in a restaurant in high school, or maybe in college you had an internship. My first job was in a barn, and it started before I can remember. I had the privilege of growing up on a Wisconsin dairy farm. Going out to the barn at … Read More
By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among … Read More
By Emily Smith If you work in Communications and Public Relations, it is highly likely that you are consuming the news. It is important to be up to date on the current headlines, consumer trends and competitor news within the industries our clients represent. We also must pay attention to the breaking news being reported. … Read More
We have a saying here at Double Forte: The point of communication is to stop it. What’s that you say? Clear communication is finite. It doesn’t require lots of iterations. If you are delivering an effective message it should have impact upon impact. Here’s why this matters. The average American worker receives 121 emails a day. Each … Read More
By Lizzie Venditti and Greta Gordon As recent college graduates, we’ve grown as both young adults and public relations professionals during our internship at independent communications and creative firm Double Forte. Here are 10 things we’ve learned during our past 90 days in the office that we’ll carry with us throughout our careers. Teamwork is Key At … Read More
We don’t expect our iPhone batteries to last for days at a time (we wish they would, but we don’t expect it), so why do we think we can work week after week without recharging? The average U.S. employee only takes about 50 percent of their available vacation time. In fact, most take only half … Read More
If I had a dollar for every time I heard someone say, “We need to hire younger people because they understand social media,” I could retire. Maybe that’s what people want… Yes, younger workers may have more real life experience with social media platforms, but don’t discount the older workers. They may have more real life … Read More
On a weekly basis, I field questions like, “How many times should I tweet?” or, “Which social media platforms should I use?” How the heck would I know? I mean, I can tell you the best times to post to certain platforms. And I can tell you the demographic profile of the typical Facebook user … Read More
By Aleah Feuerborn It’s been exactly one year since Instagram stories were announced – 365 days of a new social media frontier. A year of face filters, geotags and figuring out how to best explain that Instagram Stories are basically like Snapchat, but better. While there is still more to learn and Instagram continues to … Read More
Have you been receiving the same emails we have? Almost weekly someone sends us an offer to place a story in a specific media outlet for a flat fee. Two stories? The fee doubles. Three, it triples, etc. etc. It’s tempting. Especially for companies that have been burned by bad PR firms in the past. … Read More