Trendwatch 2023: Pragmatic Realism is the way forward

March 15, 2023Uncategorized

  We like to wait to share our views on general trends for the year. First, by now, some of the prognostications pundits made in December have been proved right or wrong; second, we use the collective intelligence from all of our annual plans for our clients to inform our point of view; and third, … Read More

Top Trends from the 2023 Winter Fancy Food Show

February 2, 2023Food & Bev

By Mollie Leal To kick off 2023, Double Forte headed to Las Vegas for the 2023 Winter Fancy Food Show. The 3-day event welcomed over 1,000 exhibitors showcasing an array of new, innovative, and classic specialty food and beverage brands from around the world. Products spanned from confectionaries, to dry snacks, specialty beverages, deli provisions, … Read More

Food & Beverage Trends To Watch In 2023

December 7, 2022Food & Bev, Millennials

By Mollie Leal  This year, we’ve stayed on the pulse of all things delicious and interesting in the food & beverage world – from the TikTok Negroni Sbagliato, to butter boards and NFT cocktail bars – and we are excited to share our predictions for trends to watch in 2023.  Justice For Milk  Alternative milks … Read More

5 Reasons To Double Down On PR During a Downturn

November 2, 2022Communication

By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among … Read More

What You Should Never Say In Email

September 6, 2017Communication

We have a saying here at Double Forte: The point of communication is to stop it. What’s that you say? Clear communication is finite. It doesn’t require lots of iterations. If you are delivering an effective message it should have impact upon impact. Here’s why this matters. The average American worker receives 121 emails a day. Each … Read More

10 Things We’ve Learned as Summer Interns

August 30, 2017Communication

By Lizzie Venditti and Greta Gordon As recent college graduates, we’ve grown as both young adults and public relations professionals during our internship at independent communications and creative firm Double Forte. Here are 10 things we’ve learned during our past 90 days in the office that we’ll carry with us throughout our careers. Teamwork is Key At … Read More

Go Ahead: Unplug and Recharge

August 23, 2017Uncategorized

We don’t expect our iPhone batteries to last for days at a time (we wish they would, but we don’t expect it), so why do we think we can work week after week without recharging? The average U.S. employee only takes about 50 percent of their available vacation time. In fact, most take only half … Read More

In Support of the Multigenerational Communications Department

August 16, 2017Communication

If I had a dollar for every time I heard someone say, “We need to hire younger people because they understand social media,” I could retire. Maybe that’s what people want… Yes, younger workers may have more real life experience with social media platforms, but don’t discount the older workers. They may have more real life … Read More