We like to wait to share our views on general trends for the year. First, by now, some of the prognostications pundits made in December have been proved right or wrong; second, we use the collective intelligence from all of our annual plans for our clients to inform our point of view; and third, … Read More
By Mollie Leal To kick off 2023, Double Forte headed to Las Vegas for the 2023 Winter Fancy Food Show. The 3-day event welcomed over 1,000 exhibitors showcasing an array of new, innovative, and classic specialty food and beverage brands from around the world. Products spanned from confectionaries, to dry snacks, specialty beverages, deli provisions, … Read More
By Mollie Leal This year, we’ve stayed on the pulse of all things delicious and interesting in the food & beverage world – from the TikTok Negroni Sbagliato, to butter boards and NFT cocktail bars – and we are excited to share our predictions for trends to watch in 2023. Justice For Milk Alternative milks … Read More
What was your first job? You may have worked in a restaurant in high school, or maybe in college you had an internship. My first job was in a barn, and it started before I can remember. I had the privilege of growing up on a Wisconsin dairy farm. Going out to the barn at … Read More
By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among … Read More
By Emily Smith If you work in Communications and Public Relations, it is highly likely that you are consuming the news. It is important to be up to date on the current headlines, consumer trends and competitor news within the industries our clients represent. We also must pay attention to the breaking news being reported. … Read More
We have a saying here at Double Forte: The point of communication is to stop it. What’s that you say? Clear communication is finite. It doesn’t require lots of iterations. If you are delivering an effective message it should have impact upon impact. Here’s why this matters. The average American worker receives 121 emails a day. Each … Read More
By Lizzie Venditti and Greta Gordon As recent college graduates, we’ve grown as both young adults and public relations professionals during our internship at independent communications and creative firm Double Forte. Here are 10 things we’ve learned during our past 90 days in the office that we’ll carry with us throughout our careers. Teamwork is Key At … Read More
We don’t expect our iPhone batteries to last for days at a time (we wish they would, but we don’t expect it), so why do we think we can work week after week without recharging? The average U.S. employee only takes about 50 percent of their available vacation time. In fact, most take only half … Read More
If I had a dollar for every time I heard someone say, “We need to hire younger people because they understand social media,” I could retire. Maybe that’s what people want… Yes, younger workers may have more real life experience with social media platforms, but don’t discount the older workers. They may have more real life … Read More