Why Values Matter Now More Than Ever

man holding signs

With all that is happening and has happened in the world in the last few years, I am struck by the vital role declared and clear values play in all things business – all of the time. During the best of times, our values articulate the day-to-day behaviors that propel us forward in a (hopefully)…

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Trend Report: Consumer Lifestyle

This post is part of our Trend Report series. Coming out of the first wave of the COVID-19 pandemic, Double Forte identified 15 consumer trends for “the next normal” across four major categories: Food & Beverage, Consumer Lifestyle, Wellness, and Work. We identified two distinct types consumers that will emerge post-pandemic: The Safe and Saves are…

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Every Company Needs A Crisis Plan

Crisis Communications

The old rule of thumb was that a crisis never happened on Monday at 10:30 AM. No, crises always seemed to happen between Friday at 4:30 PM and Monday at 6 AM. Since we started the agency, we’ve handled some doozies – a premeditated murder at a store, salmonella-based recalls, e-coli-based recalls, activist shut-downs, sexual…

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What To Expect From Your Agency: Service


Nothing is more distressing as an agency CEO than when other agencies’ service standards are so low that they reflect badly on the rest of the PR/Communication firms in their market. All agencies suffer when clients aren’t served well.   In the last week, I’ve had four conversations with companies looking to switch PR firms if…

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Wondering About Weed

As the legalization of cannabis and cannabis-derived products continues – already a $7.2 billion market – the industry is clearly a source of innovation and opportunity. Here at Double Forte, we’ve talked to several interesting CBD (cannabidiol) companies creating nutrition and wellness products. With any prospect, in any industry, before we move forward, we ask…

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We Have A New Podcast!

We’re very excited to tell you we’ve launched a new podcast, Millennial Minded – it’s everything you wanted to know about work and career that you were afraid to ask. We noticed that a lot of college courses today don’t really prepare students for the realities of work life. That’s where we come in! Every week, we bring you straight…

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4 Rules for Delivering an Outstanding Customer Experience

Customer experience is the lifeblood of any company, because there are very few companies who command the entire market. There are some monopolies out there, but not very many. The brand that you have – the product or service that you sell – is only half of whatever is in that package. The other half…

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