Every Company Needs A Crisis Plan

September 18, 2019Communication, Consulting Services

The old rule of thumb was that a crisis never happened on Monday at 10:30 AM. No, crises always seemed to happen between Friday at 4:30 PM and Monday at 6 AM. Since we started the agency, we’ve handled some doozies – a premeditated murder at a store, salmonella-based recalls, e-coli-based recalls, activist shut-downs, sexual … Read More

What To Expect From Your Agency: Service

September 11, 2019Consulting Services

Nothing is more distressing as an agency CEO than when other agencies’ service standards are so low that they reflect badly on the rest of the PR/Communication firms in their market. All agencies suffer when clients aren’t served well.   In the last week, I’ve had four conversations with companies looking to switch PR firms if … Read More

Wondering About Weed

August 22, 2018Communication, Consulting Services, Uncategorized

As the legalization of cannabis and cannabis-derived products continues – already a $7.2 billion market – the industry is clearly a source of innovation and opportunity. Here at Double Forte, we’ve talked to several interesting CBD (cannabidiol) companies creating nutrition and wellness products. With any prospect, in any industry, before we move forward, we ask … Read More

We Have A New Podcast!

November 1, 2017Consulting Services

We’re very excited to tell you we’ve launched a new podcast, Millennial Minded – it’s everything you wanted to know about work and career that you were afraid to ask. We noticed that a lot of college courses today don’t really prepare students for the realities of work life. That’s where we come in! Every week, we bring you straight … Read More