By Mollie Leal This year, we’ve stayed on the pulse of all things delicious and interesting in the food & beverage world – from the TikTok Negroni Sbagliato, to butter boards and NFT cocktail bars – and we are excited to share our predictions for trends to watch in 2023. Justice For Milk Alternative milks … Read More
Food & Bev
Marketing Wine from a Difficult Vintage
By Patricia Denci The allure of wine is how it changes in the bottle from one vintage to the next. Even within the exact same vineyard, grapes and winemaking techniques vary from year to year as Mother Nature leaves her indelible mark on each vintage. Some years prove to be more challenging than others. As … Read More
Wineries, winemakers, and wine professionals turn to TikTok
By Alexis Karis Recently, a friend and social media manager shared a TikTok video with me, as she does regularly when she sees content she thinks I will enjoy. This one really caught my attention – the video from #winetok, which has amassed over 158.3k views at the time of this writing, reviewed three top … Read More
Four Easy Tips for Making the Most of Your Wine & Spirits Media Mailer
by Lauren Trieschmann It’s no secret that sample mailers are one of the most effective tactics to get your product in front of media, encouraging trial and (hopefully) generating positive coverage. At the same time, it’s important to keep in mind that the wine and spirits market in the U.S. consists of thousands of brands … Read More
So, The Wine Industry has a Demand Problem: Three Critical Exercises Brands Can Do Today to Strengthen Reach
By Maggie Zeman Every January like clockwork, the US wine industry anxiously awaits the release of the Silicon Valley Bank State of the Wine Industry Report. Presented at a live virtual event each year, the author Rob McMillan, EVP and founder, Silicon Valley Bank Wine Division, delivers what has become a bellwether for what’s … Read More
Wine and Spirits Forecast: Four Beverage Industry Trends to Watch in 2022
By Lauren Trieschmann As we enter the new year, we’ve seen an influx of new (and in some cases, re-emerging) beverage trends and insights as shared by some of the most trusted voices in the industry. Below, we’ve outlined a few to keep a close eye on in 2022. A Renewed Interest in Buying Local … Read More
3 Ways To Toast With Bubbles During The Champagne Shortage
ICYMI, article after article in wine trades have been detailing the global champagne shortage leading up to the holiday season. In light of this shortage, our Wine Practice has pulled together a few tips on how to find alternative sparkling wine options just in time for your holiday celebrations! Champagne: It’s the world’s favorite beverage … Read More
Will Virtual Events Remain Relevant in a Post-Pandemic World?
By Lauren Trieschmann There’s no question that the COVID-19 pandemic has presented new and uncharted obstacles for brands in the food and beverage space, perhaps most notably the cancelation of all in-person events and tastings. Over the last year and a half, brands have had to get creative in order to engage audiences through reimagined … Read More
Wine Industry Embraces Creativity Borne of Challenging Times
Masks or no masks, virtual wine events are here to stay. President Biden and the CDC delivered long awaited welcome news yesterday that vaccinated Americans can shed their masks outside. The updated mask mandate is seen as a harbinger of the next normal, but while many of us are more than ready to lose our … Read More
Women, Wine and The Work We Do
One year after the United States locked down in an attempt to fight the spread of the coronavirus, the statistics about substance abuse and mental health are as staggering as the impact of the virus. According to the Centers for Disease Control (CDC), Americans have reported increased symptoms of anxiety disorder and depressive disorder as … Read More