Hearing it Through the Grapevine: Influencers in Food and Wine

April 23, 2016Digital, Food & Bev
Hearing it Through the Grapevine: Influencers in Food and Wine

By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in … Read More

How to Engage with Bloggers

February 18, 2016Consumer Products, Food & Bev, Health & Wellness
How to Engage with Bloggers

By Lily Discher If you’re serious about getting your product into the hands, minds, and hearts of consumers, you have to get serious about getting your product into the hands and minds of bloggers, too. The best way to do that is to perfect the pitch. Here are 5 tips when working with influencers. Build … Read More