Food & Bev
Four Food & Beverage Trends from Natural Products Expo West
By Lauren Trieschmann Last month, our team traveled to Southern California to attend Natural Products Expo West, a five-day event showcasing the latest and greatest in natural food and beverage products. This year’s event saw over 65,000 attendees and more than 3,000 exhibitors from all around the world. If I had to guess how many…
Read MoreTop Trends from the 2023 Winter Fancy Food Show
By Mollie Leal To kick off 2023, Double Forte headed to Las Vegas for the 2023 Winter Fancy Food Show. The 3-day event welcomed over 1,000 exhibitors showcasing an array of new, innovative, and classic specialty food and beverage brands from around the world. Products spanned from confectionaries, to dry snacks, specialty beverages, deli provisions,…
Read MoreFood & Beverage Trends To Watch In 2023
By Mollie Leal This year, we’ve stayed on the pulse of all things delicious and interesting in the food & beverage world – from the TikTok Negroni Sbagliato, to butter boards and NFT cocktail bars – and we are excited to share our predictions for trends to watch in 2023. Justice For Milk Alternative milks…
Read MoreMarketing Wine from a Difficult Vintage
By Patricia Denci The allure of wine is how it changes in the bottle from one vintage to the next. Even within the exact same vineyard, grapes and winemaking techniques vary from year to year as Mother Nature leaves her indelible mark on each vintage. Some years prove to be more challenging than others. As…
Read MoreWineries, winemakers, and wine professionals turn to TikTok
By Alexis Karis Recently, a friend and social media manager shared a TikTok video with me, as she does regularly when she sees content she thinks I will enjoy. This one really caught my attention – the video from #winetok, which has amassed over 158.3k views at the time of this writing, reviewed three top…
Read MoreFour Easy Tips for Making the Most of Your Wine & Spirits Media Mailer
by Lauren Trieschmann It’s no secret that sample mailers are one of the most effective tactics to get your product in front of media, encouraging trial and (hopefully) generating positive coverage. At the same time, it’s important to keep in mind that the wine and spirits market in the U.S. consists of thousands of brands…
Read MoreSo, The Wine Industry has a Demand Problem: Three Critical Exercises Brands Can Do Today to Strengthen Reach
By Maggie Zeman Every January like clockwork, the US wine industry anxiously awaits the release of the Silicon Valley Bank State of the Wine Industry Report. Presented at a live virtual event each year, the author Rob McMillan, EVP and founder, Silicon Valley Bank Wine Division, delivers what has become a bellwether for what’s…
Read MoreWine and Spirits Forecast: Four Beverage Industry Trends to Watch in 2022
By Lauren Trieschmann As we enter the new year, we’ve seen an influx of new (and in some cases, re-emerging) beverage trends and insights as shared by some of the most trusted voices in the industry. Below, we’ve outlined a few to keep a close eye on in 2022. A Renewed Interest in Buying Local…
Read More3 Ways To Toast With Bubbles During The Champagne Shortage
ICYMI, article after article in wine trades have been detailing the global champagne shortage leading up to the holiday season. In light of this shortage, our Wine Practice has pulled together a few tips on how to find alternative sparkling wine options just in time for your holiday celebrations! Champagne: It’s the world’s favorite beverage…
Read MoreWill Virtual Events Remain Relevant in a Post-Pandemic World?
By Lauren Trieschmann There’s no question that the COVID-19 pandemic has presented new and uncharted obstacles for brands in the food and beverage space, perhaps most notably the cancelation of all in-person events and tastings. Over the last year and a half, brands have had to get creative in order to engage audiences through reimagined…
Read More