By Lauren Trieschmann There’s no question that the COVID-19 pandemic has presented new and uncharted obstacles for brands in the food and beverage space, perhaps most notably the cancelation of all in-person events and tastings. Over the last year and a half, brands have had to get creative in order to engage audiences through reimagined … Read More
Masks or no masks, virtual wine events are here to stay. President Biden and the CDC delivered long awaited welcome news yesterday that vaccinated Americans can shed their masks outside. The updated mask mandate is seen as a harbinger of the next normal, but while many of us are more than ready to lose our … Read More
One year after the United States locked down in an attempt to fight the spread of the coronavirus, the statistics about substance abuse and mental health are as staggering as the impact of the virus. According to the Centers for Disease Control (CDC), Americans have reported increased symptoms of anxiety disorder and depressive disorder as … Read More
At Double Forte, we work hard to stay current with industry changes and trends so we can be of the best service to our clients. Our wine team recently attended the Wine Market Council’s Wine Data 2020 to hear the low down on 2019 wine trends and what to expect for 2020. Wine Tastes Are … Read More
With a robust food & bev practice at Double Forte, we’re constantly on the look out for trends, data and opportunities that may impact our work for our clients. One key trend: low ABV (alcohol by volume percentage) beverages. America’s drinking preferences have finally caught up to the rest of the world: people (and mostly … Read More
“We need PR” is a common phrase we hear from potential clients, but not all types of public relations are the same – wine PR and food PR are very different. There are intricacies specific to each industry, even within a category such as food and beverage. The devil is always in the details. It’s … Read More
By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in … Read More
By Lily Discher If you’re serious about getting your product into the hands, minds, and hearts of consumers, you have to get serious about getting your product into the hands and minds of bloggers, too. The best way to do that is to perfect the pitch. Here are 5 tips when working with influencers. Build … Read More