Food & Bev
What Wine Marketers Can Learn from the Rise in Flavored Wine
There’s been a lot of doom and gloom in the wine industry lately. But one surprising bright spot has emerged, and it’s not organic wines, canned wines or Rosé. Surprisingly (or not surprising if you keep reading), it’s flavored wine. That is, wine infused with natural flavoring made from non-grape materials, as opposed to traditional…
Read MoreTop Trends and Takeaways from Bar Convent Brooklyn
This June, the Double Forte team tackled Bar Convent Brooklyn (BCB), an event where we tasted and walked around a venue filled with over 230 exhibitors featuring premium craft spirits, no- and low-alcohol brands and mixers from both domestic and international markets. At an event designed for bar and beverage professionals, below are our top…
Read MoreFour Food & Beverage Trends from Natural Products Expo West
By Lauren Trieschmann Last month, our team traveled to Southern California to attend Natural Products Expo West, a five-day event showcasing the latest and greatest in natural food and beverage products. This year’s event saw over 65,000 attendees and more than 3,000 exhibitors from all around the world. If I had to guess how many…
Read MoreTop Trends from the 2023 Winter Fancy Food Show
By Mollie Leal To kick off 2023, Double Forte headed to Las Vegas for the 2023 Winter Fancy Food Show. The 3-day event welcomed over 1,000 exhibitors showcasing an array of new, innovative, and classic specialty food and beverage brands from around the world. Products spanned from confectionaries, to dry snacks, specialty beverages, deli provisions,…
Read MoreFood & Beverage Trends To Watch In 2023
By Mollie Leal This year, we’ve stayed on the pulse of all things delicious and interesting in the food & beverage world – from the TikTok Negroni Sbagliato, to butter boards and NFT cocktail bars – and we are excited to share our predictions for trends to watch in 2023. Justice For Milk Alternative milks…
Read MoreMarketing Wine from a Difficult Vintage
By Patricia Denci The allure of wine is how it changes in the bottle from one vintage to the next. Even within the exact same vineyard, grapes and winemaking techniques vary from year to year as Mother Nature leaves her indelible mark on each vintage. Some years prove to be more challenging than others. As…
Read MoreWineries, winemakers, and wine professionals turn to TikTok
By Alexis Karis Recently, a friend and social media manager shared a TikTok video with me, as she does regularly when she sees content she thinks I will enjoy. This one really caught my attention – the video from #winetok, which has amassed over 158.3k views at the time of this writing, reviewed three top…
Read MoreFour Easy Tips for Making the Most of Your Wine & Spirits Media Mailer
by Lauren Trieschmann It’s no secret that sample mailers are one of the most effective tactics to get your product in front of media, encouraging trial and (hopefully) generating positive coverage. At the same time, it’s important to keep in mind that the wine and spirits market in the U.S. consists of thousands of brands…
Read MoreSo, The Wine Industry has a Demand Problem: Three Critical Exercises Brands Can Do Today to Strengthen Reach
By Maggie Zeman Every January like clockwork, the US wine industry anxiously awaits the release of the Silicon Valley Bank State of the Wine Industry Report. Presented at a live virtual event each year, the author Rob McMillan, EVP and founder, Silicon Valley Bank Wine Division, delivers what has become a bellwether for what’s to…
Read MoreWine and Spirits Forecast: Four Beverage Industry Trends to Watch in 2022
By Lauren Trieschmann As we enter the new year, we’ve seen an influx of new (and in some cases, re-emerging) beverage trends and insights as shared by some of the most trusted voices in the industry. Below, we’ve outlined a few to keep a close eye on in 2022. A Renewed Interest in Buying Local…
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