Posts Tagged ‘Media Relations’
Why Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read MoreWhy PR Pros Should Stay On Twitter…For Now
With apologies to the Bard, to tweet or not to tweet, that is the question about Twitter. What should businesses do on Twitter given all of the changes and, frankly, chaos that have been reported about one of the OG social platforms to make it past 2005? It’d be fruitless to point you to one…
Read More5 Reasons To Double Down On PR During a Downturn
By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among…
Read More3 Ways Small Businesses Can Partner With a PR Agency – On a Budget
By: Catherine Bormann Competing for consumers’ attention and gaining their trust is an increasingly difficult task for small businesses that lack a strong PR plan. In fact, many small businesses don’t rank PR as a top need, unlike many medium and large sized businesses who believe PR is a priority regardless of budget. Bill Gates…
Read More5 Strategies PR Pros Can Implement During Global Uncertainty
By: Catherine Bormann Let’s be honest, being a PR professional the last two years has been challenging. I liken it to walking a tightrope during a raging storm and each time we finally make it safely across we are met with a new storm and a skinnier rope. 2022 was supposed to be our new…
Read MoreMedia: Friend or Foe
The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement…
Read MoreDon’t Put A Hold On Media Relations: Pitch Smarter
On 9/11, when I worked for a different PR firm, I closed the offices I ran, with the speedy permission of my boss. I then went to my office to be there just in case a client or an employee needed my or our company’s attention. I told the team to stay home on Wednesday…
Read MoreWhat To Expect From Your Agency: Service
Nothing is more distressing as an agency CEO than when other agencies’ service standards are so low that they reflect badly on the rest of the PR/Communication firms in their market. All agencies suffer when clients aren’t served well. In the last week, I’ve had four conversations with companies looking to switch PR firms if…
Read MoreWhat LinkedIn and The Wall Street Journal Have In Common
The Wall Street Journal is, in media relations world, the holy grail. A neutral-to-positive story on B1 delivers instant awareness among an incredibly tight audience of highly relevant professionals – competitors, investors, and potential investors, partners and market makers – to any business. Back in the day (ok, last Tuesday) when we asked prospective clients…
Read MoreSigning Off in a World That’s Always On
By Lyndsey Besser We’ve heard it all before, it’s important to maintain a healthy work-life balance. Without it, you’ll burn out and be of no use to yourself, your employer or your clients. But what does that actually look like in a 24/7 news-driven industry like public relations? How do you make sure you sign…
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