Posts Tagged ‘Social Media’
The Great Log-Off: Why Less Screen Time Is the Next Big Opportunity for Brands (Again)
Audiences are finally taking a step back from social media. Across generations, consumers are rethinking their relationship with technology.
Read MoreFrom TikTok to Substack: Where Gen Z is Paying Attention and What That Means for Brands
It’s essential for PR and marketing professionals to show up where Gen Z is paying attention and understand how they get their information.
Read MoreThree Key Takeaways from Social Media Marketing World 2025
by Gabriel Muñoz Recently, Double Forte team members attended Social Media Examiner’s annual Social Media Marketing World 2025 conference in San Diego. The three-day event is one of the industry’s largest conferences, featuring more than 50 sessions with top creators and marketing leaders discussing the hottest social media trends, tips and tricks. Here are a…
Read MoreWhy a Surround-Sound Strategy is Essential for Brand Visibility in 2025
By: Catherine Bormann Legacy media alone can no longer keep your brand top of mind—today’s consumers are turning to a diverse mix of platforms for information and engagement. With over 50% of adults under 30 trusting social media nearly as much as national news outlets, the way people consume content has fundamentally changed. To stay…
Read MoreWhy Doug’s Winter Party Went Viral
By Ana Cahuas “4pm until the cops arrive” read 87-year-old Doug Turner’s handwritten Winter Party invitation. Doug and his late wife hosted an annual Winter Solstice party, inviting a handful of their neighbors in Bucks County, Pennsylvania. Doug has since kept the tradition alive, delivering handwritten invitations to his neighbors in person. When a community…
Read More3 Recent Instagram Updates You Need to Know About
We look at a few recent updates to Instagram you might have missed, and how they could change your strategy.
Read MoreHow Charli xcx Turned 2024 “Brat” Through Color, Community, and Collaboration
by Gabriel Muñoz 2024 was brat. From a new way of life (“Brat Summer”) to the viral TikTok “Apple” dance, Charli xcx’s sixth studio album, brat, not only became a global cultural phenomenon but morphed into its very own aesthetic. Even Collins Dictionary declared “brat” its Word of the Year and defined it as “a…
Read MoreDouble Forte Resources: LinkedIn Guide
Are you or your company using LinkedIn to the fullest of its abilities? It’s a question we ask and assess for many of our clients, and the answer is often “no.” The platform continues to evolve at a fast pace and keeping up with the changes and best practices is a challenge. For any business,…
Read MoreFour Takeaways from the 2024 Social Media Marketing World Conference
By Alexis Karis In an effort to stay on top of social media trends in our industry, Double Forte has long attended the annual Social Media Marketing World (SMMW) conference in San Diego (minus a few years during the pandemic). Social Media Examiner, a US-based publication founded by Michael Stelzner, hosts the conference every spring,…
Read MoreTop 5 Tips To A Successful Influencer Campaign
By Mollie Leal Although the social media industry is ever-changing, influencer marketing is a growing industry and a valuable promotional tool for businesses. Shopify reported that 61% of consumers put trust in influencers’ recommendations–far outweighing the 38% who trust branded social media content alone. According to Influencer Marketing Hub, the influencer marketing market grew to…
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