Posts Tagged ‘Social Media’
Top 5 Tips To A Successful Influencer Campaign
By Mollie Leal Although the social media industry is ever-changing, influencer marketing is a growing industry and a valuable promotional tool for businesses. Shopify reported that 61% of consumers put trust in influencers’ recommendations–far outweighing the 38% who trust branded social media content alone. According to Influencer Marketing Hub, the influencer marketing market grew to…
Read MoreFour Key Takeaways from the 2023 Social Media Marketing World Conference
by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our…
Read More4 Ways to Generate Buzz and Media Attention at Your Next Event
By: Catherine Bormann 2023 is the year in-person events will make their official comeback, well sort of. One thing is certain, zoom fatigue is real and consumers are ready to experience brands in-person again. In fact, a survey by Event Marketer determined that 83% of Americans said that they miss attending in-person conferences. If brands…
Read MoreThe Clock Continues to Go ‘TikTok’ on Instagram’s Relevance as a Push to ‘BeReal’ Commences
When the third, seventh and nineteenth most followed users on Instagram (totaling over 882,000,000 followers) publicly state that your app has a problem, it might be time for a change – or is it too late? On Monday, July 25th, Kylie Jenner and her sisters, Kim and Kourtney Kardashian, shared a meme that instantly went…
Read More3 Ways Small Businesses Can Partner With a PR Agency – On a Budget
By: Catherine Bormann Competing for consumers’ attention and gaining their trust is an increasingly difficult task for small businesses that lack a strong PR plan. In fact, many small businesses don’t rank PR as a top need, unlike many medium and large sized businesses who believe PR is a priority regardless of budget. Bill Gates…
Read MoreBritney is Free, but Why Won’t the Internet Let Her Be?
by Gabriel Muñoz In November 2003, “the most famous 21-year-old on the planet,” Britney Spears, sat down with Diane Sawyer for a primetime television special. The now infamous interview was aligned with her soon-to-be-released fourth studio release, “In the Zone,” but the album was mainly sidelined for more “juicier” topics, including her tabloid-fueled breakup with…
Read More5 Strategies PR Pros Can Implement During Global Uncertainty
By: Catherine Bormann Let’s be honest, being a PR professional the last two years has been challenging. I liken it to walking a tightrope during a raging storm and each time we finally make it safely across we are met with a new storm and a skinnier rope. 2022 was supposed to be our new…
Read MoreHush, Just Stop! #BritneySpeaks but is the World Ready to Listen?
By Gabriel Muñoz In 2004, Britney Spears’ cover of “My Prerogative” posed this question in its intro: “People can take everything away from you, but they can never take away your truth, but the question is, can you handle mine?” Well on June 23, Britney finally spoke her truth to the world. Dialing into the…
Read MoreHow Brands Are Reaching Gen Z on TikTok
TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison,…
Read MoreWhat I Learned From Karen Wickre’s Book On Networking
Each quarter our team receives three books for our Double Forte book club. This quarter was particularly exciting because we were lucky enough to have Karen Wickre, the author of “Taking the Work Out of Networking” join one of our weekly staff meetings to talk with us about her book, her philosophy and her career. …
Read More