Consumer Products
Four Food & Beverage Trends from Natural Products Expo West
By Lauren Trieschmann Last month, our team traveled to Southern California to attend Natural Products Expo West, a five-day event showcasing the latest and greatest in natural food and beverage products. This year’s event saw over 65,000 attendees and more than 3,000 exhibitors from all around the world. If I had to guess how many…
Read More4 Ways to Identify your Brand’s Buyer Personas
by Julia Nunes Today, with so many dozens of ways to reach people – and for people to receive or find information – the discipline of identifying the target consumer and how and where they discover or seek to be informed is paramount to efficiently inspiring action. At Double Forte we use buyer personas –…
Read More5 Strategies to Keep Up With Consumer Attitudes
by Ana Cahuas Whether we like it or not, life as we know it is not returning to the pre-2020 routine. Where is the evidence? Consumer behavior. Much has happened globally to shape emerging purchasing attitudes, from working from home to rising inflation. While consumer spending isn’t expected to die down, we can expect it…
Read MoreHow One of the World’s “Worst Inventions” Became the “It” Shoe Brand to Own
By Gabriel Muñoz In 2010, Time put out a list of their “50 Worst Inventions,” including products and services ranging “from zany to dangerous to the just plain dumb…some of the world’s bright ideas that just didn’t work.” The only shoe to make the list was Crocs, a brand started in 2002 that the company…
Read MoreYes, Inflation Matters If You Work In Communications
By Emily Smith For many of us, we are slowly starting to re-enter into the routines we experienced in our pre-pandemic lives. For some people, that means more business and vacation travel, setting the alarm to board the train or bus once again for the office commute, dining out and socializing without the 6-foot buffer…
Read MoreUseful Tips for Sharing Samples with Media and Influencers
By Alexis Karis When working with consumer packaged goods (CPG), there’s a good chance your communications campaign will involve sharing your product with media or influencers. If you want your business to reach the people that matter most to you, getting your product in the hands of writers, journalists, influencers, celebrities, and tastemakers is often…
Read MoreTrend Report:
This is the final post inour Trend Report series. As part of our work identifying the 5 consumer trends for “the next normal,” as we all learn to live amid COVID-19, we noticed some very significant behaviors in the health and wellness category that marketers should take note of. We know the pandemic has impacted…
Read MoreHo, Ho, H…Links – Today’s Holiday Gift Guides
It seems like just yesterday PR professionals and editors lived a simpler, (mostly) friendly give-and-take existence. Heading into holiday season, hardworking media mavens connected with their editorial partners in crime, tossing them witty holiday pitches designed to sell the season’s hottest gift ideas on behalf of their clients, all the while hoping for the coveted…
Read MoreBuy the Change You Want To See
As we head into a season of consumer consumption, some good news for brands, businesses, and buyers alike from Nielsen. A new report, “Sustainable Shoppers Buy the Change They Want To See In the World,” reveals the result of a recent global survey. Eighty-one percent of respondents feel strongly, “that companies should help improve the…
Read MoreAnd The Winner Is…
The biggest winners from Sunday’s Academy Awards don’t even have SAG cards. They weren’t dressed in designer couture – didn’t even walk the red carpet, or give the camera a coy wink from their seats. No, in fact, they didn’t spend a single dime to be there, and still they left the ceremony rich with…
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