Useful Tips for Sharing Samples with Media and Influencers

June 16, 2021Consumer Products

By Alexis Karis When working with consumer packaged goods (CPG), there’s a good chance your communications campaign will involve sharing your product with media or influencers. If you want your business to reach the people that matter most to you, getting your product in the hands of writers, journalists, influencers, celebrities, and tastemakers is often … Read More

Trend Report:

July 22, 2020Consumer Products

This is the final post inour Trend Report series. As part of our work identifying the 5 consumer trends for “the next normal,” as we all learn to live amid COVID-19, we noticed some very significant behaviors in the health and wellness category that marketers should take note of. We know the pandemic has impacted … Read More

Ho, Ho, H…Links – Today’s Holiday Gift Guides

September 25, 2019Consumer Products

It seems like just yesterday PR professionals and editors lived a simpler, (mostly) friendly give-and-take existence. Heading into holiday season, hardworking media mavens connected with their editorial partners in crime, tossing them witty holiday pitches designed to sell the season’s hottest gift ideas on behalf of their clients, all the while hoping for the coveted … Read More

Buy the Change You Want To See

November 21, 2018Consumer Products

As we head into a season of consumer consumption, some good news for brands, businesses, and buyers alike from Nielsen. A new report, “Sustainable Shoppers Buy the Change They Want To See In the World,” reveals the result of a recent global survey. Eighty-one percent of respondents feel strongly, “that companies should help improve the … Read More

And The Winner Is…

March 7, 2018Brand Integration, Consumer Products, Marketing

The biggest winners from Sunday’s Academy Awards don’t even have SAG cards. They weren’t dressed in designer couture – didn’t even walk the red carpet, or give the camera a coy wink from their seats. No, in fact, they didn’t spend a single dime to be there, and still they left the ceremony rich with … Read More

How to Engage with Bloggers

February 18, 2016Consumer Products, Food & Bev, Health & Wellness

By Lily Discher If you’re serious about getting your product into the hands, minds, and hearts of consumers, you have to get serious about getting your product into the hands and minds of bloggers, too. The best way to do that is to perfect the pitch. Here are 5 tips when working with influencers. Build … Read More

News: Double Forte Doubles Down on Fashion, E-Retail, Food and Technology

February 16, 2016Consumer Products, Consumer Tech, Digital

      Double Forte Doubles Down on Fashion, E-Retail, Food and Technology Mid-size Communications Firm Starts New Year with Major Boost in New Business SAN FRANCISCO, February 16, 2016 – Today Double Forte, a San Francisco-headquartered strategic communications and digital agency, announced the latest clients to join its roster. These companies span the fashion, … Read More